Social Media Marketing Manager

JOB TITLE: Social Media Marketing Manager

EMPLOYER: Elements Health Clubs and Crunch Fitness

DEPARTMENT: Marketing

REPORTS TO: Chief Marketing Officer

EFFECTIVE DATE: 2/18/2021 

Our Core Values:

1. Personnel – People are our business; without our Team we would not be able to accomplish our goals.
2. Development – We are committed to the growth, and development of our Team, both at work and at home, we want you to be the absolute best version of yourself.
3. Competitiveness – We want to WIN! We want people driven to compete not only amongst others, but against themselves; it is having the GRIT to push yourself harder than you ever have before.
4. Execution – Setting a goal and exceeding it. Having a plan to achieve our goals, and through strategic planning, being able to make an adjustment when we are faced with unexpected challenges and finding a way to come out on top.
5. Our Culture – Constantly striving to be “Perpetually Triumphant,” always up for the challenge, because we are ready to take everything head on. Listening to our Coaches, trying new things, taking the feedback given and making something positive happen.

We Can….. We Will….. Be….. “Perpetually Triumphant!”

 John LaRosa II Owner Operator

SUMMARY: Social Media Marketing Manager - Oregon, Washington, California

The Social Media Manager works to enhance our brand and build strong online communities through various social media platforms. The Social Media Manager will be responsible for developing and administering social media content that is designed to engage users and create an interactive relationship between consumers and the company. The successful candidate will also be required to collect and review social media data to develop more effective campaigns.

DUTIES AND RESPONSIBILITIES:

• Knowledgeable about leading trends in fitness industry, regarding marketing and social media.
• Work closely with other members of the marketing team to develop campaigns to achieve company marketing goals.
• Develop monthly reports on emerging social media trends that will be submitted to the Executive Team.
• Develop ongoing business plan to help company achieve brand goals utilizing a combination of consumer data, number of followers, online reviews and any other prevalent data that demonstrates social media’s marketing results.
• Monitor all social media accounts and offer constructive interaction with users.
• Create methods for finding and saving online customer reviews.
• Analyze short term and long-term company’s social media strategy and create quarterly reports for the Executive Team that outlines any necessary adjustments to the digital marketing plan.

QUALIFICATIONS:

• Bachelor's Degree (BA) from four-year college or university in Marketing, Communication or another related field.
• One to two years of related experience and/or training, or equivalent combination of education and experience.
• Experience in the Fitness Industry preferred.
• Must be able to accurately and effectively communicate both verbally and in writing. 
• Computer skills required: (Microsoft Office Suite; Project Management Software; Various Social Media Platform tools).
• Exceptional multi-tasking skills.
• Explain complex social media data in an understandable way.
• Strong problem-solving skills.
• Knowledgeable about Facebook, Instagram, Google, Yelp, and any other social media platforms as directed by the CMO.

COMPETENCIES:

• Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
• Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
• Attendance/Punctuality - Is consistently at work and on time; Arrives at meetings and appointments on time.
• Business Acumen - Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
• Change Management - Develops workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change.
• Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
• Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
• Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
• Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
• Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
• Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
• Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
• Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

• Frequently/Continually required to sit.

• Frequently/Continually required to utilize hand and finger dexterity.
• Frequently/Continually required to talk or hear.
• Occasional exposure to bloodborne and airborne pathogens or infectious materials.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

ACKNOWLEDGEMENT:

I have read the foregoing job description and understand the responsibilities of the job. I agree that I am able to perform the essential duties of this position.

________________________________ __________________________________

Employee Name Manager Name

________________________________ __________________________________

Employee Signature Manager Signature

________________________________ __________________________________

Date Signed Date Signed