Back to jobsCollaborate with Marketing Communications to develop sales and marketing tools, materials, and required training for the sales process (I.e., technical documentation and product specifications), and coordinate product exposure in the marketplace via various channels such as trade shows, demos and advertising.
Forecasting, item setup, and market pricing in collaboration with Product Company. This includes ordering drills, to ensure alignment with changing market conditions and demand. Develop and communicate strategic market pricing, ensuring acceptable levels of sales profitability within the approved pricing discount structure.
Identify trends and solutions, and report quality issues and improvements to enhance products, customer experience, and reduce warranty costs. Monitor PDI activities, track trends and work with the PC to lower defect frequency rates. This ensures equipment is ready for immediate use.
Develop, coordinate, and oversee procedures for technical warranty and training initiatives across all market channels, collaborating closely with field technical support, company service centers, and dealer partner network to meet all training requirements.
Gather and analyze present and future customer needs, engage in new product development, and conduct competitive research.
Conduct used rig evaluations as needed, organizing inventory, pricing, and promoting for sale.
Ensure strict oversight of drill rig repairs, maintenance, work orders and expense approvals to maximize maintenance efficiency. Collaborate closely with the parts and services group to identify strategies for lowering operating costs.
Standardization of models and options for the product offering to ensure simplicity and rationalization. This includes managing the PMUs to reflect options offered for specific market.