Regional Field Manager: Dallas

Responsibilities

Team Leadership & Field Management

• Lead and inspire the Consumer Activation team, including direct reports and a network of field brand ambassadors, to deliver best-in-class sampling and event marketing programs
• Maintain consistent in-field engagement, including weekly time spent working alongside and coaching team members in the field, at events, and during trainings.
• Set clear performance expectations, provide coaching, and foster team development to uphold brand excellence in every consumer touchpoint
• Ensure effective communication and training across the team to drive consistency, professionalism, and brand alignment
• May be required to drive a company box truck for event transportation and logistics.
• Assist with set-up, execution, and tear-down of event assets (tents, coolers, sampling equipment, signage). This may include loading/unloading materials at the designated warehouse location.

Program Strategy & Execution

• Build and scale field marketing and product trial opportunities through a mix of owned events, retail partnerships, and third-party integrations
• Manage logistics, timelines, and resources for sampling programs, ensuring seamless execution across all initiatives
• Collaborate with cross-functional teams including Creative, Sales, and Experiential to align activation plans with national campaigns and retail goals

Partnerships & Cultural Relevance

• Identify and nurture local and regional community partnerships, event sponsorships, and talent/influencer collaborations that resonate with key consumer segments
• Continuously scout and vet new opportunities to bring the brand to life in meaningful, relevant, and authentic ways
• Stay ahead of cultural trends, consumer behavior, and competitor activations to inform activation strategy

Measurement & Reporting

• Establish KPIs for all activation programs and report regularly on performance, learnings, and areas for optimization
• Utilize data and insights to inform decision-making and demonstrate the impact of activation efforts on brand and business metrics
• Maintain budgets, manage vendor contracts, and ensure cost-effective execution of all programs