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Grease Leadership
Team Leadership
Job Description
- Serve as the marketing lead for NAPA private label and distributor customers, delivering business reviews, line reviews, and strategic recommendations in conjunction with Sales.
- Translate customer requirements, category trends, and competitive insights into product recommendations and category storytelling.
- Lead the private label strategy for NAPA and other distributor customers, ensuring competitive and profitable product offerings.
- Contribute to innovation, product and portfolio development, SKU architecture, with the Product Strategy team, leading new items through the stage gate process into commercialization.
- Analyze and assess the feasibility, attractiveness, and strategic fit of bidding on new private label business opportunities, including competitive benchmarking, capability assessment, and financial implications.
- Partner with Sales on joint business planning, customer negotiations, and program execution to hit annual financial targets.
- Partner with Category Management and Analytics, Pricing, and the Trade Marketing team to develop pricing strategies, promotional frameworks, and competitive assessments.
- Develop the annual category strategy for Grease, including portfolio positioning, pricing direction, promotional strategy.
- Analyze category, customer, and marketplace performance trends to identify opportunities for assortment optimization, innovation, and demand creation.
- Partner with Sales to support customer-specific category presentations, line reviews, and recommendations that drive distribution gains and incremental growth.
- Collaborate with Supply Chain, Product Strategy, and Finance to ensure forecasting accuracy, margin performance, and operational readiness for new or updated Grease SKUs.
- Manage and develop one Associate Brand Manager leading Transmission Fluids, Gear Oil, and Antifreeze.
- Provide coaching and strategic direction to hit annual financial targets.
- Own additional customer meetings and content development as needed by the business.