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Associate Manager, Promotions & Lam

PPB Group Berhad
Posted Today

Job Description

  • Education & Qualification - Bachelor's degree in business, marketing, or related field.
  • 5+ years of experience in relevant field under managerial role
  • Strong experience with product/brand marketing new initiatives (ATL, BTL, TTL)
  • Experience with cost/benefit analysis to demonstrate ROI/ROM
  • Solid understanding of cinema and entertainment industry trends.
  • Knowledge of movie marketing strategies, Local Area Marketing (LAM) and promotional campaign execution.
  • Familiarity with stakeholder management, agency coordination and cross-functional collaboration.

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    Associate Manager, Promotions & Lam at PPB Group Berhad | Renata