Digital Content Specialist (maternity cover), The Barn Arla - Aarhus

Are you passionate about providing great content to consumers? Are you able to bridge brands and food inspiration content and turn it into something that makes a difference in consumers’ lives, and do you have a solid foundation and understanding of how organic traffic can help drive meaningful conversations?

Then this could be your opportunity to join The Barn, Arla’s in‑house digital agency, as Digital Content Specialist (maternity cover). Here, you will help shape how some of Arla’s most iconic global brands, such as Lurpak and Castello, connect with consumers through owned media and organic content experiences.

Read more about our part of the business here Inside Arla

“You will work at the intersection of brands, food inspiration and search‑driven content. The role is about truly understanding consumer needs and turning those insights into content that helps people and builds strong brand preference over time” says Thomas Jeppesen, Global Head of Owned Media.

This is a maternity cover of approximately 10 months, with desired start around August to ensure overlap and handover.

How you will make an impact

As Digital Content Specialist, you will be responsible for developing the owned content strategy and roadmaps for some of our global brands. You will connect owned and organic content deliverables with ongoing campaign content and position owned media as an important channel to connect our brands with consumers through content with organic reach. You love working with brands, and working with food content is where you excel.

You will be the go-to person when it comes to driving the owned media content strategy for our major global brands, and you will collaborate with a wide range of stakeholders—from brand managers and Arla teams across markets to colleagues across The Barn. Moreover, you will help ensure that our websites reflect our global brand promise and that we always communicate our brand messages effectively.

Your key responsibilities will include

• Owning and developing the owned and organic content strategy and roadmaps for selected global brands
• Translating consumer needs and search behaviour into relevant content themes, formats and priorities
• Creating strong connections between owned content and ongoing campaign content to maximise impact
• Building topical authority in strategically important areas to strengthen organic visibility and brand credibility
• Analysing search and performance data (e.g. Google Trends, Search Console) to guide content decisions

The position will report to the Global Head of Owned Media, and you will be part of a global team of 12 people in charge of owned media experience, search, ecosystem and platform development, and publishing.

What will make you successful

You likely have a degree in communication, branding, or a related field, and you have proven experience creating and implementing content roadmaps for brands.

You have experience working with content strategy, SEO and organic performance, and you understand how content can support brands throughout the consumer journey. You may come from a digital agency, consultancy or in‑house role, and you are used to working with multiple stakeholders in a matrix organization.

You are comfortable using search and performance data to inform decisions, and you have a solid understanding of how content, SEO and emerging technologies (including AI and LLMs) influence discoverability and consumer behaviour.

Further, we imagine that you

• Have good stakeholder management skill and able to balance different interests while keeping consumer value front and centre
• Are self‑driven and confident in decision‑making, able to take ownership within your mandate
• Are curious and analytical, with a genuine interest in how data, search and content work together
• Fluent in English, both written and spoken.

What do we offer?

As part of the Digital Experience team in The Barn, you’ll be working closely with a great mix of digital marketing specialists within technology, search, web, data, and insights. It is a great environment with room to grow, and you’ll play an important role in supporting our overall objectives and ambitions. Furthermore, you will become an integral member of our in-house agency, The Barn—an ambitious unit in Arla where passionate colleagues are building a world-class digital agency and production powerhouse. The office vibe is casual, with an entrepreneurial spirit and a professional mindset. We are nice and sharp.

Application and contact

If you want to be part of something special and help shape the industry, then seize this exciting opportunity in The Barn. If you need additional information before applying, please email the Global Head of Owned Media, Thomas Jeppesen, at [email protected].

Shape the Future of Dairy 

Arla is a global leader in the dairy industry, committed to enabling good food choices that make life better, providing people with natural, sustainable nourishment, while taking care at every step to ensure Arla is a choice they can feel good about. If you are looking to shape the future with an ambitious global cooperative that truly cares about your growth, where everyone feels valued and empowered, and collaboration is the core of culture, Arla is a choice you can feel good about. 

 
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