Back to jobsIdentify new product/formula/concept development and innovation needs and manage the appropriate innovation projects in the region, following corporate processes such as Stage & Gate
Drive new business development and position Lubrizol as a differentiated and leading supplier in focused sectors. Develop growth plans by connecting customer needs with Lubrizol core technologies.
Propose and implement new applications for existing portfolio based on regional consumer insights
Partner with Regional Applications team and Sales team to ensure quality pipeline and execution of regional projects throughout the entire process
Keep close contact with the industry, stay abreast of trends, maintain critical external relationships
Collaborate with Product Management team on regional launch price strategy to ensure financial and growth targets are achieved
Lead regional new product/concepts launches by defining and executing direction on positioning, pricing and placement to ensure market acceptance.
Direct, support and/or develop promotional activities, sales tools, advertising, customer presentations, trade shows and conferences.
Plan, execute and oversee regional digital marketing, including marketing database, email, and display advertising campaigns, being responsible for the regional lead management process.
