Back to jobsDevelop and implement the overall marketing strategy aligned with the company's goals and objectives.
Identify market trends, customer insights, and competitive landscape to inform strategic decision-making.
Manage and lead a team of global marketing professionals, fostering a collaborative and innovative work environment.
Set clear goals and expectations, provide regular timely feedback, and support professional development.
Oversee brand positioning, messaging, and visual identity to ensure consistency across all marketing initiatives.
Develop and maintain brand guidelines and standards.
Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, events, etc.) to drive lead generation and customer acquisition.
Monitor campaign performance and adjust strategies as needed to achieve KPIs.
Develop and oversee the digital marketing strategy, including SEO, SEM, content marketing, social media, and online advertising.
Leverage data and analytics to measure and optimize digital marketing effectiveness, track and report KPIs as required by marcom and the Business Unit.
Create compelling product narratives and materials for different target audiences.
Manage media relations, social media, and PR efforts to enhance the company's reputation and manage crisis communications.
Develop and distribute press releases, thought leadership articles, and other relevant content to meet Business Unit and AMETEK KPIs.
Conduct market research and competitive analysis to identify opportunities and inform marketing strategies.Stay up to date with industry trends and developments to drive innovation in marketing efforts.
Develop and manage the marketing budget, allocating resources effectively to maximize ROI.
Manage trade shows and conferences to include event schedule, content, advertising, boothing, and subcontractor support to expand Abaco market awareness.
Monitor expenses and report on budget performance to senior management.
Collaborate closely with cross-functional teams, including sales, product, and design, to ensure alignment and maximize marketing impact.
Effectively communicate marketing strategies and results to senior management.
Manage and oversee Marketing Qualified Lead generation, email campaigns, website content/maintenance, and marketing inputs using tools such as Salesforce, Pardot, and Sitecore
