Essential Duties and Responsibilities
- Develop and maintain positive sales relationships with existing customers and end users and visit potential new customers and end users to generate product interest and sell the company's products.
- Ensure the company's sales goals are met in the assigned product in the assigned territory, to include retaining and/or increasing market share, and sales and profit volumes.
- Act as a technical resource to customers providing technical information regarding products and product applications and helping to address and resolve inquiries and problems regarding company products.
- Responsible for providing product / application recommendations for project specifications.
- Differentiate CMCO products and services from competition utilizing product and non-product factors, through both formal and informal scenarios.
- Conduct end user site visits (with or without the distributor), and show willingness to work within environments where our products are used – plants, outdoor applications, climbing onto crane platforms or scaffolding, etc.
- Takes an active role in coaching distribution personnel and evaluating their competency in the support of all CMCO brands, products, and services.
- Responsible for providing product category and/or vertical market expertise.
- Identify and maintain relationships within key end users and/or vertical markets of CMCO.
- Develop customer quotations as needed, and review vs application requirements to ensure accuracy and effectiveness in meeting customer needs.
- Provide relevant voice of customer feedback, and market specific information and maintain organizational alignment to the customer’s needs.
- Formulate business plans and strategies to manage and grow sales territory and mitigate conflict and grow overall vertical and end user market share.
- Forecast and track key account metrics in support of growth.
- Utilize all available sales tools, reports, data sources, and CRM to manage daily activity and provide required sales opportunity and forecasting input.
- Responsible for qualifying and guiding timely closure of sales leads.
- Collect and report trends and strategies of competitors, and ongoing customer feedback to Sales Management.
- Actively seek out and participate in both formal and informal personal training opportunities, to maintain technical competency and remain current in technology and industry changes.
- Mentor junior team members.
- Other duties, tasks, and responsibilities as assigned by Sales Leadership.