Back to jobsGo-to-Market Strategy: Collaborate with key stakeholders to develop and execute marketing plans that strengthen Excelitas’ brand/sub-brand positioning as well as market share. This includes product launches, content creation, tradeshows, and media campaigns. Utilize campaign performance metrics to drive data-driven decisions and optimization.
Product Positioning & Messaging: Create compelling product positioning and messaging that clearly communicates the value proposition to target audiences.
Content Creation: Collaborate with Product Management and Sales on the development of marketing content including editorial articles, white papers, e-mail blasts, press releases, presentations, application notes, videos, web content and brochures.
Creative Design: Work with graphics design team to create and design marketing materials (advertisements, tradeshow graphics, collateral, videos, etc.) that align with Excelitas brand standards and business line objectives.
Event Marketing: Work in collaboration with the regional events teams to plan and execute webinar and tradeshow events ensuring alignment with corporate and business unit strategic objectives. Lead, support and attend events as required.
Digital Marketing: Work in collaboration with the Digital Marketing team to develop web content, email blasts/nurturing campaigns, social media, and SEO/PPC campaigns.
Additional tasks as required.
