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Job Description
Responsibilities & Key Deliverables
- Conduct market studies, Customer clinics, customer interaction programs, field visits, dipstick exercises, surveys, and voice-of-customer initiatives.
- Facilitate primary and secondary market research for targeted segments, applications, and customer groups with External agencies.
- Study customer needs, usage behavior, purchase drivers, ownership expectations, and pain points across relevant products and segments.
- Support Product Planning leads in evaluating future product concepts, variants, and technology initiatives from a technical and strategic perspective.
- Conduct detailed competitive benchmarking covering product specifications, dimensions, performance parameters, features, powertrain options, and positioning.
- Assess technical feasibility of proposed product improvements and new product ideas in coordination with engineering and related cross-functional teams.
- Review and analyze vehicle architecture, system compatibility, packaging constraints, and implementation implications for proposed initiatives along with Advance engineering.
- Carry out Proof-of -concepts, technical evaluations for product and ecosystem with Product Planning leads.
- Support identification of product gaps by comparing current offerings against competition and market expectations.
- Work with engineering, validation, sourcing, manufacturing, quality, and homologation teams to gather technical inputs required for product planning decisions.
- Prepare structured benchmarking reports, technical evaluation summaries, and recommendation notes for management review.
- Track industry developments in technology, regulations, competitive product actions, and emerging trends relevant to the automotive segment.
- Support management presentations and internal reviews related to product concepts, technical differentiation, and future planning proposals.