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Job Description
What you’ll actually do
• Write and optimize high-performing LinkedIn & Google Ads copy
• Run A/B tests on messaging, headlines, and value propositions across campaigns and landing pages
• Own messaging for landing pages (Unbounce) and continuously improve conversion rates
• Create ABM-focused content for target accounts and segments
• Support email campaigns and SDR outreach with clear, compelling messaging
• Develop SEO-driven content aligned with business intent (not fluff)
• Improve website messaging across solutions, products, and key pages
• Work closely with demand gen, product marketing, and sales to align messaging with real market needs
• Use AI tools (e.g., ChatGPT, Claude, etc.) to generate, iterate, test, and scale content faster
• Continuously experiment with multiple messaging angles using AI to improve performance
• Write and optimize high-performing LinkedIn & Google Ads copy
• Run A/B tests on messaging, headlines, and value propositions across campaigns and landing pages
• Own messaging for landing pages (Unbounce) and continuously improve conversion rates
• Create ABM-focused content for target accounts and segments
• Support email campaigns and SDR outreach with clear, compelling messaging
• Develop SEO-driven content aligned with business intent (not fluff)
• Improve website messaging across solutions, products, and key pages
• Work closely with demand gen, product marketing, and sales to align messaging with real market needs
• Use AI tools (e.g., ChatGPT, Claude, etc.) to generate, iterate, test, and scale content faster
• Continuously experiment with multiple messaging angles using AI to improve performance