Develop and implement Regional Sales plan to include all categories across customers.
Attain all budgeted product line volumes, pricing, mix, margin, and share objectives. Prepare and present annual joint business plans, line reviews, innovation sell-ins, and category reviews.
Maintain consistent communications and standing meetings with customer teams to ensure strategic alignment.
Monitor daily, weekly, monthly, quarterly, and YTD customer performance metrics, identifying risks and opportunities and adjusting plans accordingly.
Implement and champion procedures to continuously improve the accuracy of the Demand Plan forecast, collaborating closely with Supply Chain, Operations, and Customer Service to optimize customer satisfaction and business results.
Manage all customer trade spend and customer programs.
Utilize the TPM system to plan, track, and evaluate promotional effectiveness and ROI.
Lead customer negotiations related to pricing, trade spend, distribution, promotions, and contract terms while protecting company margin objectives.
Partner cross functionally to develop customer-specific assortment strategies, shelf sets, planograms, and merchandising solutions aligned to natural and fresh retail formats.
Serve as the proactive voice of the customer internally as you work cross-functionally, translating retailer strategies and shopper insights into actionable business plans that utilize your knowledge and understanding of each retailer’s goals and objectives.
Travel regularly to customer locations (HQ, stores) to ensure industry leading customer service.
Participate in leadership roles on special projects and cross-functional teams; continuously improve skills through training, classes, and seminars as outlined in the development plan.
Ensure compliance with customer, regulatory, and company standards related to food safety, labeling, animal welfare, and sustainability.