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Shiseido

Product Manager - ANESSA Brand

Posted 1 weeks ago

Job Description

  • Develop a strategic IMC plan to build & promote Brand marketing aspect & manage brand marketing activities on all channels.
  • Work closely with the Ecommerce Commercial Team & Channel Sales Team to develop annual marketing calendars & plans for online & offline business growth.
  • Lead Creativity direction
  • Propose local digital marketing strategies based on Brand business plan.
  • Analyze & improve the digital performance, online media budget and expected brand ranking, monitoring communications, marketing campaigns.
  • Monitor and update Marketing activities promoting Brand’s competitive products.
  • Manage product portfolio.
  • Monitor, analyze and evaluate domestic market trends, consumer behavior and competitor activity to identify market opportunities for the product.
  • Support in other Brand activities
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    5001-10000 employees
    Minato-ku, Tokyo, JP
    Website