Marketing Operations Specialist, APAC & Growth Markets
Job Description
As a global medtech company, we are driven by our Vision of changing the trajectory of lives for a new day and our Mission to create ingenious solutions that ignite patient turnarounds. Our relentless commitment to patients and strong legacy of innovation in healthcare are the foundation of our future. If you're looking for a new chance, a new beginning, a new trajectory, LivaNova is where your talent can truly thrive. Join our talented team members worldwide to become a pioneer of tomorrow—because at LivaNova, we don’t just treat conditions — we aspire to alter the course of lives.
PURPOSE OF THE ROLE
Reporting to the Senior Marketing Director, AGM, the Marketing Operations Specialist plays a pivotal role in enabling effective, compliant, and efficient marketing execution across APAC & Growth Markets. The role partners closely with cross functional stakeholders to coordinate key operational processes, ensure adherence compliance standards, and support the smooth delivery of marketing activities.
PRIMARY ACTIVITIES
This role will incorporate – but not be limited to – the following:
Marketing Content Review Board (CRB):
• Act as the AGM CRB Coordinator and subject matter expert (SME), facilitating the CRB process and serving as a key resource for Veeva utilization.
• Set up and manage review meetings, ensuring all stakeholders are engaged and deadlines are met.
• Ensure the CRB process flows smoothly from submission to approval, maintaining clear communication and documentation throughout.
Contract Management & Compliance Reporting (MedCompli):
• Administer MedCompli entries for marketing activities, to ensure accurate submissions and timely reporting.
• Collaborate with cross-functional partners, including legal and finance, to manage marketing-related contracts
• Provide training and support to regional stakeholders (marketing, FCM) on MediCompli processes.
• Monitor contract timelines, renewals, and amendments, and ensure all necessary documentation is in place for marketing activities.
Event Coordination:
• Assist in the planning and execution of AGM marketing events, including conferences, training, and other initiatives.
• Coordinate logistical aspects of events, such as venue selection, vendor management, travel arrangements, and onsite setup.
• Support registration processes, attendee communication, and database management to ensure smooth event operations.
• Organize all the necessary logistics involved for compliance, with the aim of respecting local/regional laws and regulations.
Operations Support:
• Assume the role of Subject Matter Expert (SME) for the registration platform (Aventri/Stova).
• Serve as the primary point of contact and subject matter expert in AGM for our sales enablement platform, Showpad.
• Act as the SME and accountable individual for vendor management within the AGM marketing department, including processing PO requests.
• Provide comprehensive administrative support to the Senior Global Operations & Events Manager in overseeing budgets, timelines, schedules, and monitoring the global marketing budget.
• Contribute to the development and implementation of streamlined processes to enhance event operations and overall efficiency.
• Collaborate with external agencies, vendors, and partners to ensure the timely delivery of marketing materials and assets.
• Undertake additional responsibilities as delegated by the Senior Marketing Director, AGM.
Cross-functional Collaboration:
• Collaborate closely with internal stakeholders, including sales, healthcare professionals, marketing teams and medical affairs, to align marketing efforts with business objectives.
• Liaise with key opinion leaders and healthcare professionals to facilitate their participation in marketing activities and events.
• Serve as a primary point of contact for inquiries and request related to AGM marketing initiatives, materials, and events, providing timely and accurate information as needed.
Key Functions of the Marketing Operations Role:
• Uphold personal ethics aligned with LivaNova's values and culture, advocating for an Ethics and Compliance culture throughout the marketing team.
• Provide comprehensive support to the marketing team in the Content Review Board (CRB) process, serving as the coordinator and primary resource for Veeva.
• Promote the Procure-to-Pay (P2P) process within the team, ensuring adherence to established procedures.
• Act as the liaison with Accounts Payable (AP) to facilitate timely vendor setup and payments.
• Ensure contributions to the operational efficiency of the region by processing requests accurately and in a timely manner.
• Collaborate effectively with other Marketing Operations specialists to achieve team objectives and enhance overall performance.
TRAVEL REQUIREMENTS
• This position may require moderate business travel of 10% or more.
REQUIREMENTS & QUALIFICATIONS
• Sound understanding of marketing principles
• Strong organizational skills and effective project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Computer proficient with Microsoft Office, Adobe InDesign, and Adobe PhotoShop
• Experience with event management software is a plus.
• Excellent written and verbal communication skills, with a keen attention to detail.
• Fluent in English. Other languages are a plus
QUALITIES
• Engaged: high work commitment and motivation. Showing perseverance and attention to detail;
• Solution oriented: natural ability to respond to and control unexpected situations, and take initiatives to implement the best solution;
• Understanding information: correctly interpreting instructions, procedures, and information. Understanding why things are the way they are and correctly interpreting ambiguous information;
• Organizing: ability to translate strategy into specific measurable objectives, draw up transparent plans, using right resources and taking the necessary steps to avoid obstacles;
• Customer oriented attitude: natural tendency to put client first and to maintain constructive contacts;
• Reliability: natural tendency to act consistently, honestly and with integrity, respecting confidentiality, honoring commitments, and avoiding partiality;
• Flexibility: ability to handle changes and diversity;
• Cooperating: eagerness to create and encourage team spirit by sharing one’s opinions and ideas and by identifying oneself with the common goal;
• Excellent written and verbal communication
• Able to work under pressure to tight deadlines