Job Description
Job Summary
As the Marketing & Consumer Insights Head for the Youth Cluster, this role will be responsible for driving the marketing vision and building a deep consumer understanding to shape content, brand, and platform strategies. The incumbent will lead end-to-end marketing for youth-focused properties while anchoring a strong insights engine to decode evolving youth behavior, trends, and cultural shifts.
About the team
The Youth Cluster is dedicated to engaging urban Indian youth through compelling, culturally relevant content across platforms such as MTV. Built as an agile and modular ecosystem, the cluster operates at the intersection of content, culture, and community.
The team focuses on creating consumer-centric, platform-agnostic experiences that resonate with the dynamic preferences of India’s youth. From reality formats and music to anime, pop culture, the cluster aims to stay ahead of trends and shape conversations that matter to young audiences.
Key Responsibilities
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Skills & Attributes for success
- Strong understanding of evolving trends, audience behavior, and digital content ecosystems.
- Strong stakeholder management and cross-functional collaboration skills.
- Ability to combine creativity with data-driven decision-making.
- High agility, experimentation mindset, and comfort with fast-paced environments.
- Strong commercial acumen and strategic thinking.
Preferred Education & Experience
- MBA from a premium B-School or equivalent.
- 15–18 years of experience in marketing, with strong exposure to youth brands, media, entertainment, or digital platforms.
- Proven track record in building brands, driving large-scale campaigns, and leveraging consumer insights for business impact.