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Assistant Manager - Marketing (Content Marketing), Malayalam
KochiPosted 1 weeks ago
Full Timeonsite
Job Description
Job Summary:
The role involves managing marketing campaigns for Malayalam (JioHotstar), including marketing and media promotions, including ATL and BTL executions. Also collaborating with the marketing team to create revenue-generating content strategies.
About the team:
The marketing team is responsible for driving viewer engagement and promoting Asianet channel's brand across multiple platforms. The team creates and executes marketing plans, such as campaigns for show launches, brand partnerships, and audience reach. They collaborate closely with the programming, creative communications, and digital marketing teams to ensure consistent messaging and maximize reach. With a focus on regional markets and audience preferences, the team creates targeted promotions, media planning with ATL and marketing activation with BTL driving micro-marketing and on-ground activation, and digital strategies that enhance the channel's visibility. Their work assures a strong brand presence and fosters audience loyalty in a competitive market.
Job Summary:
The role involves managing marketing campaigns for Malayalam (JioHotstar), including marketing and media promotions, including ATL and BTL executions. Also collaborating with the marketing team to create revenue-generating content strategies.
About the team:
The marketing team is responsible for driving viewer engagement and promoting Asianet channel's brand across multiple platforms. The team creates and executes marketing plans, such as campaigns for show launches, brand partnerships, and audience reach. They collaborate closely with the programming, creative communications, and digital marketing teams to ensure consistent messaging and maximize reach. With a focus on regional markets and audience preferences, the team creates targeted promotions, media planning with ATL and marketing activation with BTL driving micro-marketing and on-ground activation, and digital strategies that enhance the channel's visibility. Their work assures a strong brand presence and fosters audience loyalty in a competitive market.
About Us :
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of millions of people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity, and any other characteristics or status that is legally protected.