Sales Team Lead – FIFA Toronto ActivationToronto, ON%LABEL_POSITION_TYPE_PART_TIME%$30.00/ hr
Job Description
Sales Team Lead – FIFA Toronto Activation
Territory: Toronto Downtown
Campaign Dates: June 11th – July 19th, 2026
Pay Rate: $30/hour
Contract Overview:
This is a contract-based event activation leadership role requiring flexibility, including evenings, weekends, and event-based scheduling.
- Total Contract Duration: 24 working days
- Average Shift Length: 4.5 hours per day
- Total Estimated Hours: 108 hours across the contract - Plus extra hours for set up
Position Summary
The Sales Team Lead will oversee and support a team of Sales Ambassadors during a high-profile FIFA Vancouver activation campaign. This role is responsible for driving team performance, ensuring exceptional consumer experiences, supporting daily activation execution, and acting as the key point of contact between the field team and management.
The ideal candidate is an energetic, organized, and confident leader with experience in sales, brand activations, promotions, or event marketing.
Key Responsibilities
Team Leadership & Support
- Lead, motivate, and support Sales Ambassadors during daily activations
- Foster a positive, high-energy, and professional team environment
- Assist with onboarding, coaching, and ongoing performance support
Sales & Performance Management
- Help drive engagement and sales performance targets across the activation
- Monitor team productivity and consumer interactions throughout shifts
- Provide real-time feedback and support to maximize results
Activation Execution
- Coordinate setup, execution, and breakdown of activation elements
- Ensure all brand standards, operational procedures, and consumer experiences are executed consistently
- Troubleshoot issues in the field and communicate updates to management as needed
Consumer Engagement
- Lead by example through confident face-to-face interaction with adult consumers in high-traffic environments
- Represent the brand with professionalism, enthusiasm, and product knowledge
Reporting & Communication
- Complete daily reporting and recap requirements accurately and on time
- Maintain clear communication with management, retail partners, and event staff throughout the campaign
Additional Requirements
- Previous experience in team leadership, sales, brand ambassador, promotional, or customer-facing roles preferred
- Strong leadership, communication, and interpersonal skills
- Comfortable engaging with consumers in public settings and fast-paced environments
- Ability to work flexible schedules, including evenings and weekends
- Comfortable working outdoors and standing for extended periods
- Must be legally eligible to work in Canada
- Must be 21 years of age or older
About the Role
This position is ideal for someone who thrives in live-event environments, enjoys motivating teams, and is passionate about delivering memorable consumer experiences while driving strong campaign performance.
About Brand Momentum:
Brand Momentum is a nationally integrated leader in Sales, Marketing, and Retail, with headquarters in Toronto. We foster authentic and enduring human connections across the nation. As a three-time winner of Canada's Top 100 Best Workplaces® and one of Canada's fastest-growing companies, we take pride in our commitment to "Goodness," a core value that permeates everything we do. At Brand Momentum, we build authentic connections across Canada. We are more than a Sales, Marketing, and Retail agency; we are a community.
Our Commitment
At Brand Momentum, we focus on long-term success by combining innovation, quality, and a fun, supportive culture. We deliver on our promises by providing exceptional value to both our clients and our people. Guided by integrity, respect, and empowerment, we create an environment where everyone can thrive. We’re also committed to sustainability and actively work to reduce our environmental impact, while fostering a diverse and inclusive workplace that celebrates different perspectives and experiences. Brand Momentum is committed to providing accommodations for people with disabilities. Accommodations are available upon request. Please contact our Human Resources department for more information.
Job Status: Open Position