DIRECTOR, INDIVIDUAL DIRECT CHANNEL (HYBRID)

Reporting to the Vice President Consumer Segment, the Director, Individual Insurance Direct Channel will lead direct channel growth, phone channel and sales, retention, group conversion, and profitability initiatives associated with the Individual Insurance business. Reporting to the director is a team of 17 individuals, including three direct reports (manager of phone channel, manager of retention, sales enablement and strategic initiatives, manager group conversion program), and a team of 12 licensed agents. Key responsibilities include: Build and run a best-in-class Call Centre Sales Function: leading both the in-house sales team and oversight of external vendor (~35 licensed advisors overall), the director will design and execute on a transformative roadmap to elevate the performance of the phone channel and deliver best-in-class performance leveraging phone sales best practices, technology, and enterprise wide capabilities. Growth and Management of Group Conversion Program: The Director will transform GreenShield’s group benefits conversion program into an industry leader by implementing best-in-class initiatives related to operations, marketing, technology, and analytics. Growth and Management of the Direct to Consumer Program: The Director will work closely with the Enterprise Marketing function to optimize GreenShield’s distribution of Individual Insurance through direct response television and digital. Growth and Management of the Retention Program: The Director will optimize the performance of the individual insurance retention program, leveraging industry best practices, sales tools, and technology to elevate retention performance. Team Leadership Culture Building: build and lead a high-performing team, foster a culture of results focus, collaboration, accountability, and innovation.