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Job Description
GP and iTero Marketing Manager
Department: Marketing
Employment Type: Full Time
Location: EMEA-Italy
Description
Marketing Manager responsible for developing and executing the assigned marketing plan for Italy in line with company strategy to deliver the objectives.
Key Responsibilities
In this role, you will…
- Translate and executes regional marketing plan to local expectations and needs to drive brand awareness, doctor sign up and growth within OPEX budget including:
o Strategy Planning as part of AOP
o Localize campaign materials
o Implementation of media Planning including Digital
o Local evidence development (publications, speakers)
o Local Congress + exhibitions
o OPEX Budget Management
- Proactively represent the country and our customers providing insights and analytics for NPD and global strategy development;
- Use analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan;
- Build KOL network (speakers, key customers, institutions) to support execution of the plan;
- Drive + own communication as part of a multi-disciplinary country leadership team to drive and execute the marketing plan.
- Identify and champion local growth opportunities in addition to the regional plan
- Key stakeholder in country leadership team to lead the country marketing plan;
- Development of country market insights and analytics to successfully execute country market plans;
- Translate and support of development of marketing campaigns to support product launches with regional brand managers (sales material, educational content, clinical support, online communication);
- Country Market analysis to support ROI expecations;
- Developing and maintaining relationships with country speakers, customers and universities;
- Cross functional coordination with Sales and finance teams to support business growth;
- Establishing close relationships with the global, regional and local marketing teams;
- Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral.
- Utilise digital communication platforms to deliver plan
You will report into the Italian Marketing Director. You will be based in local office, with regular travel within the responsible market and to HQ in Switzerland.
Skills, Knowledge & Expertise
In this role, you’ll need …
- Bachelor degree or above, preferably in a marketing or business related field.
- Ideally at least 5 years of proven work experience in marketing at country level.
- Industry background in the medical device field.
- Excellent communication and presentation skills. Native local language and fluent English
- Preferably sales experience in medical devices
- Strategic Thinker
- Highly Organized
- Action Oriented
- Takes initiative / proactive
- Strong communication and presentation skills
- Results oriented
- Strong time management skills
- Display a strong sense of urgency
- Expert in Powerpoint, Excel, Word, and overall computer organizational skills
- Ability to lead and collaborate with cross functional groups.
- Fluent in English and fluent in language of assigned country;