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Job Description
About this Position The jobholder has overall responsibility globally for the Mobile/Telecom/5G cluster market strategy, which includes all types of adhesives, encapsulants and thermal management materials used in the construction of semiconductor packages. The jobholder is responsible for the further development and implementation of the strategy and future direction of the segment. The jobholder also takes additional regional role and responsibility to build and guide execution of China regional semiconductor strategy. What you´ll do Be responsible for the overall strategy, innovation portfolio and future direction of the cluster. Define and drive semiconductor packaging business plans for the assigned cluster and region with clear timelines and measurable outcomes, including: Defining product promotion strategies and providing the sales team with adequate training and presentation materials, defining clear product requirements, timelines, and pricing plans. Provide guidance to the respective teams pertaining to the segment strategy and tactics, target applications and recommended products. Collect and analyze peer competitor initiatives across all business areas and their financial performance. Ensures consistency in market sizing methodology in the SBU for market models. Develop, track and assess economic indicators to better forecast business. Manage and extract data from in-house and externally sourced market research databases. Visit customers, attend industry conferences, and meet with third party partners on a regular basis to maintain market understanding and develop key relationships. Collect target cluster Macro trend to develop technology / product roadmaps for exchange and dialogue with sales and customers to capture future growth and sustain market segment growth. Provide input to the marketing communications team on the commercialization of new products and segment specific promotional efforts. Provide regular reports on the performance of the segment/cluster during leadership meetings, and to senior management as needed.