Senior Influencer Marketing Specialist
Job Description
About SAMY
SAMY is a global network of independent marketing and communications agencies, using research, technology, strategy, creativity, and performance to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.
Role Mission:
As an Influencer Marketing Specialist, you will independently manage end-to-end influencer marketing campaigns across key accounts. You will work with both micro and macro influencers and collaborate with internal and external stakeholders to ensure results-driven, trend-setting campaigns.
Key Responsibilities
Lead influencer scouting and negotiation processes tailored to client objectives.
Manage influencer relations, from briefings to deliverable reviews and timelines.
Create and present detailed campaign strategies and performance recaps to clients.
Track and report on campaign KPIs, working closely with data teams to optimize outcomes.
Stay on top of industry shifts, creator trends, and platform updates, especially within beauty, fashion, and lifestyle sectors.
Work alongside creative and strategy teams to align influencer content with brand messaging.
Support junior team members and contribute to their training and development.