Back to jobsManage execution of digital merchandising strategy for the responsible category/categories on adidas.com and adidas App, and provide analysis and weekly/monthly reports of the category performance
Provide input into sitewide merchandising strategy (cross category) and adapt output to meet the needs of our consumers in local markets.
Contribute to market product range optimization based on global guidance and consumer demand and establish stakeholder processes for flagging any risks and/or opportunities.
Manage product sell-thru by utilizing merchandising toolset, with a focus on sorting rules, product placement, evergreen content, page content, third party vendors and site configuration.
Work with analytics team to ensure reporting and KPI framework for merchandising decisions and ongoing improvements that can be tracked and validated.
Work closely with Marketing Activation, CRM, Buying, Site Ops, Consumer Experience and other marketing channels to ensure wider cross-channel campaigns are translating into logical site experiences.
Manage merchandising based on monthly activation calendar and quarterly business priorities and ensure there are ongoing updates giving visibility on plans and business output to wider stakeholders and leadership team.
Contribute to onsite playbooks and best practices for common merchandising processes, ensuring we can adapt to seasonal differences and trends
Candidate requires a commercial critical eye on the respective categories and their trading performance, continuously driving optimizations and collaborating with internal stakeholders to improve our trading performance.