Channel Marketing Manager, E-Commerce
Job Description
About Signify
Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.
At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.
Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world.
More about the role
Job Summary
As a part of the Marketing team, your role will work collaboratively with the team to define the marketing plan plan including the distribution and channel mix, product positioning, service, pricing policies, expected revenues, chosen business model and sales channels, brand management , product portfolio, supporting launch plans, etc. to meet the planned results.
Key Areas of Responsibility
Drive channel segmentation & consistent channel strategy and in store/ shopper marketing activities
Support channel offer optimization
Collaborate with marketing, sales and channel/account management to define and deliver tools and programs that are effective, sustainable, scalable and measurable.
Lead partner-related launch efforts for products, services and platforms.
Manage revenues target and marketing budget within the assigned Channel
Develop metrics, forecasts, analyzes, and reports monthly on channel marketing spend and return by account. Adjust plans & objectives when appropriate.
Designs Channel activities and programs focused on Channel market needs
Drive cross functional collaboration, strategic focus and organization agility.
Critical Experiences
Open minded, curious and innovative and aligned with our company values and aims and you bring the following experiences and competencies:
Education: Bachelor's degree in Business Administration with a focus on Marketing/Sales or a related discipline.
Marketing Strategy Experience: Proven experience in developing marketing strategies for E-Commerce channels.
Professional Experience:
5+ years in technology marketing, channel marketing, or channel sales roles within B2C domains.
5+ years in market/customer-facing operations involving various go-to-market models.
3+ years managing the design and production of channel-specific marketing support materials.
Ability to maintain creativity and professionalism in a fast-paced, rapidly evolving environment.
Experience in developing go-to-market strategies for IoT or connected products (preferred).
Strong understanding of business operations, marketing principles, and management skills/techniques.
Expertise in channel marketing with a focus on B2C marketing priorities.
Strong cross-functional team/project management capabilities.
Excellent interpersonal and influencing skills for effective collaboration.
Everything we’ll do for you
You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.
Come join us, and together we can light up the future.