Sr. Manager, B2B Marketing - Promotions and Co-Op Programs
Job Description
About Holley Performance Brands
Holley Performance Brands is the powerhouse behind some of the most iconic names in automotive performance. For over a century, we’ve fueled the passion of car and truck enthusiasts with innovative products, legendary brands, and a commitment to performance. From the racetrack to the street, we’re driven by a shared love for speed, power, and pushing what’s possible — and we’re building the next generation of commercial and brand experiences to match that same energy.
About the Team
The B2B-focused marketing team sits within the Central Marketing Department, as part of the CXM Marketing organization, and is fully aligned to support Holley’s B2B sales channel. We partner closely with B2B Sales, Division Marketing Directors, Product, Creative/Studio, CRM/Marketing Operations, Analytics/COE, and Finance to activate partners through promotions, launches, co-op programs, national retailer programs, and scalable communications.
Our objective is to build a disciplined, measurable channel marketing engine that prioritizes the partners and programs that drive the greatest commercial impact while creating scalable frameworks, standards, and tools that divisions can use to support broader partner needs.
The B2B marketing team provides the deepest strategic and executional support for Holley’s priority and white-glove accounts, while establishing the governance, standards, tools, and requirements that enable divisional marketing teams to support broader B2B partner needs.
About the Role
The Sr. Manager, B2B Marketing - Promotions and Co-op Programs is the central owner for Holley’s B2B promotions calendar and activation and the builder/operator of Holley’s co-op program for B2B partners. This role coordinates with Division Marketing Directors to align timing and inputs, ensures B2B execution is partner-ready by channel type, and drives high-touch activation support for priority and white-glove accounts.
This role prioritizes direct execution support for Holley’s highest-priority customers and programs, while also building scalable frameworks, workflows, tools, and governance that divisions can use to support broader partner needs. This role is both an operator and builder — responsible for running the core B2B commercial programs while helping establish the standards and reporting cadence that strengthen the function over time.
Key Responsibilities
Promotions Calendar Ownership and Cross-Division Coordination (Primary)
- Own the B2B promotions calendar, timing, and execution plan across the year.
- Coordinate promotional schedule and readiness with each Division Marketing Director to ensure alignment across divisions and channels.
- Translate divisional promo strategies into B2B partner-ready activation plans by partner type and retail channel.
- Drive high-touch activation for priority and white-glove accounts through 1:1 planning, customized guidance, and coordinated execution support.
- Provide promotional frameworks, timelines, and activation guidance that divisional marketing teams can use to support broader needs.
B2B Promotions Execution and Partner Activation
- Ensure B2B promotional assets, messaging guidance, and activation instructions are delivered to partners with clear timelines and expectations.
- Partner with Sales to support customer meetings and activation planning for priority and white-glove accounts.
- Align with the B2B Communications lead on promo overview, timing, segmentation, and delivery approach.
- Support post-promo learning loops by capturing partner feedback and execution notes to improve future cycles.
- Coordinate with divisional marketing teams to communicate requirements and support timely development of materials needed for B2B activation.
Co-op Program Build and Operations (Major Focus)
- Build and operate the co-op program for B2B partners, including program rules, partner guidance, intake workflows, approvals routing, and budget pacing support.
- Develop partner-facing frameworks — recommended tactics, templates, best practices, and activation guidance — that improve utilization and execution quality.
- Execute high-touch co-op support for priority and white-glove accounts, including planning cadence, guidance, follow-up, and compliance support.
- Establish scalable tools and governance that allow divisions to support broader, lower-touch co-op needs in collaboration with their sales leads.
- Coordinate with divisions and internal partners as needed to move approved activations from concept to execution.
National Retailer Content and Program Support
- Own day-to-day B2B marketing support for priority national retailer programs in partnership with the Senior Director and Sales.
- Coordinate retailer-specific marketing and content needs for priority accounts, including content requests, packaging, timing, delivery readiness, and follow-up.
- Support activation of retailer marketing opportunities by ensuring inputs, materials, and internal stakeholders are aligned.
- Partner with divisional marketing teams and creative resources to ensure retailer needs are clearly communicated and delivered for strategic accounts.
Measurement Inputs, Function Operations and Reporting Coordination
- Gather OTD reports from Sales and Pricing teams and consolidate B2B promotional reporting inputs.
- Route B2B promo performance inputs and partner reporting to the COE Analytics team for consolidated DTC + B2B performance analysis.
- Maintain activation tracking and a simple performance readout cadence for B2B promo execution quality and partner participation.
- Support the build and ongoing management of function-level operating tools, including trackers, scorecards, dashboards, templates, and reporting cadence.
- Help maintain the day-to-day operating discipline of the B2B team, including intake, visibility into active workstreams, and support for QBR/readout preparation.
B2B Go-to-Market Support (B2B Channel Focus)
- Support B2B go-to-market programs tied to product launches and major commercial moments by translating requirements into partner-facing activation needs for priority customers.
- Coordinate with creative partners (internal/external) and divisional stakeholders to ensure B2B needs are clearly briefed, routed, and delivered on time.
- Support launch readiness and activation for priority and white-glove accounts, while broader asset creation and divisional execution remain owned by the Division Marketing teams.
Qualifications
Required Experience
- 5+ years of experience in B2B marketing, channel/partner marketing, or trade marketing.
- Demonstrated experience building and/or managing best-in-class co-op programs, including governance, approvals, partner guidance, and program execution.
- Experience working with internal and external creative partners, including briefing, routing, asset development, and approvals.
- Strong project/program management capability and stakeholder management skills.
- Experience working within a large, matrixed organization
Preferred Experience
- Experience owning and executing a promotions calendar and coordinating cross-functional inputs and timelines.
- Experience supporting B2B go-to-market programs for launches, campaigns, and commercial moments.
- Experience working with national retailers and/or strategic e-tail partners.
- Experience establishing KPIs and supporting KPI reporting or performance readouts.
- Experience using AI/LLM tools to accelerate planning, content development, and workflow efficiency — including building custom agents or content engineering frameworks.
- Automotive or aftermarket automotive industry experience
- Automotive enthusiast
Why Join Us
- Own the B2B promotions engine and co-op buildout that directly drives partner activation and sell-through.
- Work at the intersection of Sales, Divisions, and Central Marketing to shape how Holley wins through the company’s largest channel.
- Build scalable frameworks that improve execution for the entire partner network, while delivering strategic, high-touch support for priority and white-glove accounts.
Why Holley Is a Great Place to Work
At Holley, we’re more than a performance parts company—we’re a community of enthusiasts, innovators, and problem-solvers. We offer a competitive benefits package and a culture that values both performance and people.
Benefits:
- Competitive medical, dental, and vision coverage starting day one.
- 401(k) with company match
- Paid time off and9paid holidays
- Employee Assistance Program (EAP)
- Company-paid life and short-term disability insurance
- Employee discounts on Holley Performance Brands products, events, and partnerships
- Education Assistance Program
Holley is an Equal Opportunity Employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other legally protected status.