Senior Campaign Analyst

Ka aha tō rā e kite ai? - What will your day look like

As a Senior Campaign Analyst, you will have the opportunity to: 

• Support the achievement of agreed financial targets and provide full transparency of status throughout delivery
• Use technical coding skills (e.g., SQL, SAS) to extract, analyze, and generate insights from data
• Synthesize insights from multiple sources, including customer research and third-party data
• Develop and implement complex behavioural triggers to support targeted communications
• Investigate and validate data issues to ensure accuracy and reliability
• Build, maintain, and optimize propensity models for communication strategies
• Define and develop measurement frameworks and performance metrics for campaigns
• Create and maintain dashboards to monitor communication performance
• Document assumptions, methodologies, and key decisions for transparency and governance
• Help mentor team members to build capability and knowledge