Job Description
Job Description
We are seeking a Senior Strategic Marketing Manager to join our Materials Technologies team in Columbia, MD. This role reports to the Director of Strategic Marketing and is responsible for driving growth initiatives in the Consumer Goods and Adsorbents.
The Senior Marketing Manager will lead global strategic plan development and collaborate on regional execution. This role will drive innovation pipeline and new product launches through our stage-gate new product development process, expand market growth opportunities, and optimize our portfolio.
Key responsibilities include market assessment, product positioning, brand strategy, pricing strategy, and commercialization of a portfolio of products to drive sales growth and profitability. The position requires close collaboration with global cross-functional teams, Regional Sales, Regional Marketing, and Marketing Communications.
Responsibilities
- Global Marketing Strategy: Develop and lead global marketing strategies to drive growth and profitability. Create a 5-year Long Range Plan, conduct market sizing, competitive analysis, customer VOC, and value modeling.
- Strategy Execution: Develop annual strategy execution plans and lead implementation in collaboration with Regional Marketing and Sales teams.
- Innovation Initiatives: Lead innovation initiatives driven by market trends, unmet customer needs, and growth opportunities. Build a robust innovation pipeline through ideation, gap analysis, and roadmap development. Oversee projects using stage-gate processes and develop go-to-market plans to ensure successful product launches.
- Pricing Management: Develop pricing strategies informed by competitive analysis, value modeling, and total cost to serve. Establish pricing margin bands and approve exceptions as needed.
- Value Proposition Enhancement: Create compelling, differentiated value propositions with quantified benefits tailored to target markets and customers.
- Budget Management: Own budget planning and develop activation plans to strengthen brand equity and value positioning. Collaborate with MarComm, Digital Marketing, and Regional Marketing teams to execute activation plans, providing guidance and content development support.
Required Qualifications
- Bachelor’s degree in Business, Marketing, Engineering or a related field
- 10+ years of experience in Business, Marketing, Technical, or Product Management roles within B2B Chemical or Consumer Goods industries
- Proven ability to develop clear strategic marketing plans that drive share capture, revenue growth, and profitability within the Business-to-Business environment
- Strong communication collaboration, and persuasive skills both internally and externally
- Proven ability to manage multiple projects in a fast-paced environment and consistently meet deadlines
- Demonstrated vision, creative thinking, data analysis, and problem-solving skills
- Superior written and verbal communication skills; experience creating high quality presentations
- Strong marketing analysis and Excel proficiency
- Ability to travel up to 25%
Preferred Qualifications
- Master’s degree (MBA or related discipline)
- Familiarity with digital marketing platforms and analytics tools.
- International business experience
- Knowledge of chemical industry products
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Benefits
- Medical, Dental, Vision Insurance
- Life Insurance and Disability
- Grace Wellness Program
- Flexible Workplace
- Retirement Plans
- 401(k) Company Match
- Paid Vacation and Holidays
- Parental Leave
- Tuition Reimbursement
- Company Donation Match Program
- Relocation Package