Job Title: Associate, Sponsorship Activation Support 

The Role:

New York Life is seeking a Sponsorship Activation Support Associate who will help implement immersive activations with our marketing partners that 1) reinforce New York Life Brand promise and value proposition, 2) reach a variety of audiences, 3) that displays our mission and values, and 4) highlight our employees, agents, and advisors.

This position reports to the Director of Sponsorship Activation Baseball and involves collaborating closely with internal stakeholders, external partners, athletes, teams, and leagues and their representatives to create brand building experiences and execute high-impact activations. The Sponsorship Activation Support Associate will demonstrate strong organization and creative skills along with initiative, resourcefulness, and ability to work proactively while collaborating in a team environment. Experience developing and activating major sponsorship programs is preferred but not required. Said person, will need to manage multiple projects concurrently and be able to proactively prioritize deadlines, work in a high paced environment, think critically.

Our Team:

The Sponsorship Support Associate is responsible for helping support integrated cross-channel, data-driven marketing campaigns. The Sponsorship Activation Support Associate will assist in hospitality, content campaigns and activations from national to local levels that create opportunities to showcase New York Life’s partnerships.

Practice Mission:

Increase the awareness, evaluation, consideration, and retention of New York Life sponsorship programs to find efficiencies, explore trends, implement best practices.

Key Responsibilities:

Activation Support

• Support the Director in development and execution of baseball activations, bringing our brand to life in new innovative ways.
• Assist in creating experiences to showcase our cause platform of financial education and connect local communities with our agents.
• Work closely with our sports sponsorship agency and partners to plan, coordinate, and execute activations at sponsorship events, such as fan fest, block parties, post-event celebrations, community clinics, alumni appearances, etc.
• Create project plans, calendars, milestones, manage project kick-offs and ensure alignment across all teams and flawless delivery.
• Support Director in management of cross functional internal and external agency partners.