Job Description
***This role is based at our corporate office in McLean, VA***
Exceptional Hospitality Starts with You
This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Director, Communications Planning, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the Global Marketing team reporting to the Senior Director, Content Marketing, you will play a pivotal role in fueling Hilton's growth by maximizing marketing's contribution to enterprise performance. As caretakers of Hilton's iconic brand, our team ensures every customer touchpoint reflects our promise of exceptional hospitality. Our work spans the full customer journey—from awareness to conversion to loyalty—and is anchored in creating meaningful, lasting connections with travelers around the world. Through bold campaigns, breakthrough digital strategies, and innovative technologies, we inspire customers, drive them to Hilton's digital storefronts, and convert them into engaged Hilton Honors members.
What you'll do during a typical day:
- Own and improve the strategic implementation of campaigns, initiatives, and always-on programs across the ecosystem through communication planning across the year
- Develop deep consumer understanding to shape upstream how, where, and when our ideas can be applied to the greatest effect.
- Understand the possibilities inherent in different channels, media, and platforms – and having the skill to exploit these
- Develop customer journeys and ecosystem mapping across all key campaigns and initiatives
- Work closely with key stakeholders of other disciplines, and training and upskilling the team in comms planning
- Collaborate with Hilton's creative team and agency partners to show how they can amplify their ideas in different channels and platforms – so that they make the ideas live longer in the mind than the media plan.
- Foster strong relationships across creative and media teams, acting as another crucial bridge
How you'll collaborate with others:
- Work closely with Global Media, Creative, Brand Strategy, Loyalty, CRM, and PR teams
- Translate strategy into communication frameworks
- Partner cross-functionally within a highly matrixed organization
- Ensure campaigns and initiatives align with consumer needs and enterprise business outcomes
Projects you'll take ownership of:
- Develop comprehensive communications plans and message frameworks against key campaigns and initiatives
- Develop the overarching go-to-market calendar that spans all campaigns, initiatives, and always-on programs
- Create communications planning tools, templates, and frameworks for teams and partners to work too
- Lead and develop a communications planning team
What It Takes to Make the Stay
You have these minimum qualifications:
- Ten (10) years of professional experience
- Eight (8) years of campaign communications planning.
- Five (5) years of experience in cross-channel marketing, content marketing, or related roles
- Three (3) years of experience managing teams and partnering cross-functionally
- Experience leveraging and understanding of modern, customer-centric marketing, including media, creative, content, and campaign strategy
It would be useful if you have:
- Experience in an agency environment leading communications planning for large, globally relevant brands
- Experience in hospitality, travel, consumer services, or related industries within large, global consumer brands
- Deep understanding of customer journeys and different channels, media, and platforms
- Proven experience to develop talent and build teams
How We'll Help You Thrive
At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
- Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
- Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
- Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
- Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
- Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
- Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
- Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
- Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
- Financial security for your future – Our retirement plans make it easier to save for what's next
*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
Join an Award-Winning Workplace Culture
At Hilton, we don't just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible.
As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.
Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel.
Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.
Curious about life at Hilton? Explore our Careers Blog to see why we're more than a great place to stay—we're a great place to work.