Digital Marketing Specialist

Knauf stands for opportunity. We know that opportunity looks different to each person and we are proud that we see opportunity in everyone. This exciting role within Knauf Insulation could be the perfect next opportunity for you to build a unique career, in a values-led culture with a clear purpose of making tomorrow a home for all of us.

Knauf Insulation is proud to be part of the Knauf Group, a global manufacturer of construction materials. Our division is approaching 50 years of heritage in manufacturing insulation, with a growing global reach in 40 countries and ambitious goals for the future. We are looking for passionate, ambitious people to join our 6,000-strong team and help us achieve these goals. We are all led by the same core values and believe in the powerful potential of large companies to have a positive impact on the world.

We are now looking for a Digital Marketing Specialist, to be based in Visé Belgium reporting to the Sales & Marketing Digitization Manager.

Can you say ‘yes’?...

• Do you have solid experience in digital marketing?

• Can you support teams and stakeholders effectively?

• Can you use data to drive performance and improvement?

The Digital Marketing Specialist leads and coordinates digital marketing activities across the Western Europe region. Acting as a key business partner for local marketing teams, the role provides expertise on digital tools, supports the effective use of the Group’s digital ecosystem, and helps improve marketing performance through data, best practices and continuous optimization.

What you’ll be doing:

The Digital Marketing Specialist works in close collaboration with local marketing teams across Western Europe and acts as the regional point of contact for digital marketing topics.

Main responsibilities include:

• Leading and coordinating digital marketing support for countries within the Western Europe region

• Advising and supporting local teams in the use of the digital ecosystem, including:

  • SEO strategy and performance monitoring with Semrush

  • website creation, updates and optimisation via Contentful

  • development of Adobe Analytics dashboards and performance analysis

  • lead management and marketing automation through HubSpot

• Analysing digital performance and providing recommendations to help countries improve results and user experience

• Supporting the implementation, adoption and optimisation of the Showpad sales enablement tool

• Ensuring best practice in the use of HubSpot across countries and supporting teams in improving lead management processes

• Preparing, analysing and communicating digital performance reports using Adobe Analytics

• Supporting the manager in day-to-day activities, cross-functional coordination and ongoing digital projects

• Occasional travel can be expected

What we’d love for you to have:

We are interested in you as a person; your attitude, behaviours and values. As long as you have the willingness to learn anything you need for the role that you don't already have, we'd love to speak to you.

We are looking for someone who has :

• Master’s degree in Marketing, Digital Marketing or equivalent

• Around 3 years of experience in digital marketing, ideally in an international or multi-country environment

• Solid experience in managing digital tools, campaigns and performance reporting

• Experience in advising stakeholders and supporting local teams on digital best practices

• Fluent in French and English; knowledge of Dutch, Italian or Spanish would be an asset

We will provide:

We offer a competitive compensation and benefits package designed to reflect your experience and support your wellbeing.

• Remuneration in line with your experience.

• Possibility of a company car.

• Group insurance.

• DKV hospitalisation and outpatient insurance.

• An annual bonus.

What happens next?

Our commitment to diversity and inclusion (D&I) reinforces our Knauf Insulation values of Making Tomorrow a Home for all of us. We are committed to creating a workplace where we all can thrive, whoever we are, and inspiring a culture of inclusion and innovation that will drive future business success. We do our best to make sure being at work feels like home. To learn more about our business and culture go here (People & Culture - Knauf Insulation Western Europe)