Lifecycle Marketing Lead (PLG SaaS)

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lifecycle Marketing Lead (PLG SaaS) in Brazil.

This role is designed for a senior lifecycle marketing professional who wants to build a complete behavioral marketing and retention engine from the ground up in a product-led SaaS environment. You will not be managing isolated campaigns, but instead architecting the full lifecycle system that drives users from signup through activation, conversion, retention, and expansion. The position sits at the intersection of marketing, product, and engineering, requiring close collaboration to define event tracking, user states, and automation logic. Your work will directly influence key business metrics such as activation, free-to-paid conversion, churn reduction, and customer lifetime value. You will design and optimize behavioral flows powered by product usage data and scalable segmentation logic. This is a highly strategic and hands-on role for someone who enjoys building systems, not just executing programs.

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lifecycle Marketing Lead (PLG SaaS) in Brazil.

This role is designed for a senior lifecycle marketing professional who wants to build a complete behavioral marketing and retention engine from the ground up in a product-led SaaS environment. You will not be managing isolated campaigns, but instead architecting the full lifecycle system that drives users from signup through activation, conversion, retention, and expansion. The position sits at the intersection of marketing, product, and engineering, requiring close collaboration to define event tracking, user states, and automation logic. Your work will directly influence key business metrics such as activation, free-to-paid conversion, churn reduction, and customer lifetime value. You will design and optimize behavioral flows powered by product usage data and scalable segmentation logic. This is a highly strategic and hands-on role for someone who enjoys building systems, not just executing programs.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

 Why Apply Through Jobgether? 

 

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

 

 

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