PR & Communications Coordinator

The PR & Communications Coordinator will support consumer and corporate communications across the 1-800-Flowers.com enterprise, with a focus on 1-800-Flowers.com, Harry & David, and Personalization Mall. This role is integral to a lean, fast-moving communications team and requires someone who is equally comfortable pitching a lifestyle editor, managing influencer seeding, and supporting community engagement initiatives that bring our brands to life beyond the inbox.

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Responsibilities

Media Relations

• Support consumer PR efforts across the 1-800-Flowers.com enterprise, with dedicated focus on both the 1-800-Flowers.com and Harry & David brand voices and audiences
• Cultivate and maintain strong relationships with media contacts and influencers, including editors, journalists, producers, Substack writers, YouTubers, and food/lifestyle content creators
• Proactively pitch stories, news briefs, and culturally relevant content to secure media coverage across consumer, food, gifting, and lifestyle verticals
• Identify cultural moments and trending ideas for timely pitches across both brands — including food, harvest, and artisan gifting narratives aligned to Harry & David's positioning
• Create, maintain, and update media lists using Muck Rack
• Support team LinkedIn presence as needed

Press & Content Creation

• Lead on building and maintaining media press sites/look books for key holidays and everyday gifting across brands (Squarespace platform; creative team support provided): 1800flowerslookbook.com
• Develop Harry & David-specific press assets, seasonal lookbooks, and product storytelling materials that reflect the brand's premium, Pacific Northwest heritage
• Collaborate with internal teams to gather information, data insights, and visual assets for content creation
• Craft pitches, press releases, and LinkedIn posts for consumer and corporate announcements across all brands
• Build and optimize press lookbooks for Pinterest, supporting trend narratives including Flower of the Year and Harry & David seasonal gifting stories
• Draft and post news briefs and press releases to PR Newswire; maintain updates to corporate news site

Community Engagement

• Support community engagement programming that extends brand presence into local and national communities — including partnerships with nonprofit organizations, cause-related campaigns, and community gifting initiatives
• Help identify and support opportunities for both 1-800-Flowers.com and Harry & David to show up authentically in community contexts (local events, food bank partnerships, culinary community programs, etc.)
• Assist in developing and tracking community engagement initiatives, including coordination with internal stakeholders and external partners
• Support execution of brand activations, local market events, and community-facing moments that align with enterprise values and brand positioning
• Help document and report on community programs for internal recaps and potential earned media coverage

Reporting & Analysis

• Use Muck Rack, Cision, Google, and AI platforms (ChatGPT, Claude, Gamma) to monitor media coverage and conduct daily news sweeps
• Prepare weekly media reports assessing the effectiveness of PR efforts across brands
• Prepare regular coverage reports — including slides/presentations and recap emails — for key holidays and campaigns to evaluate impact of PR activities

Media Sample Ordering & Sample Closet

• Place orders for media product samples across brands (including Harry & David food, gift, and specialty items), ensuring accuracy and timeliness
• Track orders to ensure on-time delivery as promised
• Respond promptly to sample requests and inquiries
• Build and maintain a media sample closet in the Jericho office; a New York City location is ideal for media access
• Spearhead and organize a product seeding program and database of top-tier media contacts and influencers for key holidays — Valentine’s Day, Mother’s Day, Holiday, and harvest/fall gifting (a key moment for Harry & David)
• Occasionally be on-site at the Long Island City facility to oversee floral arrangement design and seeding deliveries
• Meet, deliver, and style product for national shows and top markets (New York) as needed

Additional Support

• Set up new vendors; submit and process invoices
• Manage team media subscriptions