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Business Analyst, Core Viewer and Cultural Moments, YouTube Marketing
Posted 2 weeks ago
Job Description
- Connect strategy and business questions into individual investigative work streams including delivering a cohesive narrative on learnings and how to translate those into next steps for campaign and tent pole moments.
- Develop assessments to inform marketing strategy; campaign and user segmentation: slicing to understand reach, performance, and opportunities.
- Support metric design and goals for YouTube lead level objectives and key results (OKRs) for marketing. Act as a thought partner to product marketing manager (PMM) on rationales and insights on performance drivers of OKRs.
- Drive alignment on scope for agentic and business intelligence (BI) tools to enable marketers and work closely with infrastructure team on quality assurance (QA) and delivery of such tools to ensure adoption.