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Job Description
- Lead the development and implementation of global communications strategies that drive full funnel media performance across social, online video (OLV), display, and offline channels.
- Manage investment planning, including budget reconciliation, resource allocation, and the prioritization of campaign objectives in line with product priorities.
- Engage and lead media agencies to elevate their day-to-day work, prioritizing workflows to ensure high-impact delivery.
- Serve as a subject matter specialist, leveraging deep knowledge of the engaged landscape and industry shifts to drive measurable campaign performance and inform overarching marketing strategy.
- Lead the end-to-end development of creative media and translating high-level brand goals into partnerships and bespoke activation that command attention and drive culture.