Product Manager - Native Ads
Job Description
At Booking.com, data drives our decisions
Technology is at our core
And innovation is everywhere
But our company is more than datasets, lines of code or A/B tests
We’re the thrill of the first night in a new place
The excitement of the next morning
The friends you encounter
The journeys you take
The sights you see
And the memories you make
Through our products, partners and people, we make it easier for everyone to experience the world.
The Native Ads team (Native Advertiser & Traveller Experience) owns everything advertisers see and interact with for native/display advertising on Booking.com - from ad formats and placements to the landing-page and storytelling experiences that bring campaigns to life
We design and evolve a portfolio of native ad products that blend seamlessly into the traveller journey, ensuring ads are both high-impact for advertisers and non-disruptive for users
Our scope spans creative templates, new placements across web and app, media planning tools, and the insights that help advertisers understand and improve performance.
We are building a full-funnel media platform within Booking.com for travel advertisers and more
We partner closely with Ad Tech and Data teams (our “Platform & Intelligence” engine) to combine great placements and traveller UX with robust targeting, measurement, and automation
Together, we want to help brands reach, engage, and convert travellers through personalized, outcome-driven campaigns - driving incremental revenue for both our partners and for Booking.com while maintaining a high-quality experience for travellers
Ads shouldn’t interrupt - they should actually make the experience better.
As a Product Manager for Native Ads, you will drive the design, development, and implementation of high-impact, user-facing native ad placements across our platform
Your mission is to drive our inventory growth ambitions, and lead the expansion of Native Ads across our site. You are deeply committed to solving advertiser and traveler pain points, identifying opportunities to seamlessly integrate ads into the user journey while driving meaningful revenue growth
You will lead a dedicated development team, owning the lifecycle of native ad products from initial hypothesis and A/B testing to global rollout.
Key
and Duties:
Product Strategy & Delivery
Holistic Growth & Inventory: Own the end-to-end strategy for native ad monetization
You will define how ads naturally integrate into the traveler’s journey across web and app to drive sustainable revenue without compromising UX.
Targeting Logic: Drive the roadmap for targeting capabilities
Partner with Engineering and Data Science to improve relevance through audience segmentation, contextual signals, and intent-based matching to ensure the right ad reaches the right traveler.
Full-Funnel Format Innovation: Lead the exploration and launch of high-performing ad experiences from homepage to search and apps
This includes not just the ad creative on the platform, but also the landing page experiences and post-click environments that drive advertiser RoAS.
Roadmap Execution: Prioritize a short- to mid-term roadmap focused on high impact experiments and platform scalability.
Lifecycle Management: Oversee the end-to-end delivery of placements, from technical requirement gathering to media planning tooling to go-to-market execution.
Data Fluency & Experimentation
A/B Testing: Design and execute rigorous A/B tests to validate hypotheses regarding ad placement, design and user behavior.
Metric Ownership: Identify and track primary and supporting metrics to measure product success and inform future iterations.
Analytical Decision-Making: Partner with Data Science and Analytics teams to analyze complex data sets and present actionable findings to stakeholders.
Customer & Advertiser Insight
Multi-Sided Discovery: Balancing two distinct ‘customers.’ You’ll partner with UX and research teams to identify pain points in the ad experience, ensuring native placements enhance rather than hinder the traveler experience.
Partner Value Proposition: Work with Product Marketing colleagues to optimize the marketing funnel for advertisers, from inspiration to conversion, through landing pages, B2B email messaging, and more.
Stakeholder & Tech Fluency
Cross-Functional Leadership: Act as the connective tissue between commercial goals and technical realities
You will navigate complex
from Legal, Privacy and Sales to build a compliant and competitive ad product.
Technical Partnership: Work closely with Engineering Managers to understand the technical architecture (e.g., ad-server integrations, AWS migration) and advocate for necessary technical tradeoffs.
Qualifications & Skills:
5+ years of experience within the advertising industry
While prior experience as a Product Manager is not strictly required, a deep functional understanding of the advertising ecosystem, including the interplay between DSPs, SSPs, Ad Exchanges and Ad Servers.
Experience releasing impactful, user-facing features in a digital environment.
High proficiency in A/B testing methodologies and a data-driven mindset for validating product concepts.
Ability to connect the dots between technical infrastructure, data signals, and commercial value.
Understanding of the evolving privacy landscape and its implications for targeting and measurement.
Ability to take a high-level business request or a new regulatory requirement and translate it into a technical spec that engineers can actually build, being the "bridge" between Sales, Engineering, UX, Legal, and Privacy.
- Education: Bachelor’s Degree in a relevant field.
Inclusion at Booking.com:
Inclusion has been a core part of our company culture since day one
This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.
Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone
Inclusion is at the heart of everything we do
It’s a place where you can make your mark and have a real impact in travel and tech.”
We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other
and privileges of employment.
Application Process
Let’s go places together: How we Hire
This role does not come with relocation assistance.
Booking.com is proud to be an
workplace and is an affirmative action employer
All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status
We strive t
Pre-Employment Screening
If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law
Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your
and suitability for the position.