Channel Sales Launch Partner Manager, EMEA (Third-party Associate)

The Channel Sales team at TikTok is dedicated to unlocking unprecedented growth via partnerships.

As a Channel Sales Partner Manager, you will play a key role in enabling and growing TikTok’s most strategic Channel Partners across Europe. You’ll own relationships across onboarding, go-to-market readiness, campaign activation, and ongoing partner success. This role requires a mix of partner management, operational execution, and client success expertise to help partners deliver measurable outcomes for SMB advertisers efficiently and at scale.

Key Responsibilities

• Lead the end-to-end enablement and success of Channel Partners through structured onboarding, launch readiness, and ongoing operational support.
• Serve as the go-to resource for ad account setup, campaign activation, optimisation, and operational best practices across partner-managed SMB advertisers.
• Build scalable playbooks, training programmes, and operational workflows that enable partners to operate independently and reduce reliance on 1:1 support.
• Educate partners on TikTok products, campaign best practices, measurement frameworks, and platform updates through repeatable and scalable enablement programmes.
• Support partners in diagnosing and resolving campaign, account, measurement, and operational issues by collaborating closely with Product, Operations, Support, and Engineering teams.
• Use performance data and partner insights to identify optimisation opportunities, improve advertiser outcomes, and accelerate partner growth.
• Stand up and continuously improve systems and processes across attribution, reporting, billing, support, and campaign execution to remove friction and improve time-to-value.
• Capture recurring partner challenges and convert insights into product feedback, automation opportunities, and programme improvements to improve scalability and partner experience.
• Develop and deliver regular business reviews and operational health checks to align on growth opportunities, adoption metrics, and partner success plans.
• Surface success stories, best practices, and scalable learnings to strengthen partner performance and support programme growth.

Minimum Qualifications:

• 5+ years of experience in partnerships, account management, customer success, or campaign management within digital advertising, adtech, martech, or SaaS.
• Hands-on paid media experience, including campaign setup, optimisation, troubleshooting, and performance analysis.
• Experience at a major advertising platform or partner ecosystem (e.g. Google, Meta, TikTok, Amazon) with strong familiarity of campaign management platforms and advertiser workflows.
• Proven ability to design and deliver partner or client trainings, workshops, and scalable enablement programmes.
• Strong analytical skills with the ability to translate data into actionable recommendations and performance improvements.
• Demonstrated experience building playbooks, enablement frameworks, and scalable operational processes.
• Experience supporting campaign execution and resolving technical, measurement, or operational challenges.

Preferred Qualifications:

• Experience in fast-paced, high-growth environments, ideally within major digital advertising platforms
• Exceptional communication, influencing, and executive stakeholder management skills.
• Strategic thinker with the ability to balance vision with execution in a rapidly evolving environment.

Important Note: Please be advised that this job posting is on behalf of a third-party agency. This is a 12-month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice https://lifeattiktok.com/legal/privacy