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Business Development Manager, Scaled Channel, IN Advertising
Bengaluru, Karnataka, INDPosted 3 days ago
Full-timeonsite
Job Description
This is an individual contributor role within the Scaled Success Team (SST), co-owning the Torso advertiser acceleration charter. The Torso segment comprises ~5,000+ growth-stage SMB brands (monthly ad spends of INR 10K–1L). You will drive ad revenue growth, via improving ad penetration, and accelerating brand outcomes at scale.
The role demands strategic thinking, comfort with ambiguity, the ability to influence without authority across a complex cross-functional landscape, and a strong bias for action in a fast-evolving business environment.
Key job responsibilities
• Build and iterate on the Torso 3X acceleration framework — refine brand potential identification and the brand lens framework with a quarterly refresh cadence.
• Deliver Ads Revenue targets with YoY acceleration for xx Rising Stars brands with potential to grow 10X, investing ahead of TACOS benchmarks.
• Drive AIMERs coverage (2x/year) for Torso Acceleration Brands; lead in-person connects with top advertisers to secure top-funnel package commitments (DSP-SS, Telegram) from xx advertisers.
• Define and drive contextual, season/event-aware Go-To-Market strategy for the Torso segment with monthly priority and spend themes.
• Own Ads Automation Tool (Co-pilot) deployment and performance across Torso advertisers.
• Influence Torso AM team to secure monthly spend commitments from advertisers attached on Ads automation tool to deliver revenue targets.
• Define and scale Objective-Based Selling (OBS) approach for acceleration brands, leveraging Decypher for GL/PTD-level narrative & tracking mid + top-funnel investments.
• Collaborate with cross-functional teams: Category, Retail AM, Product GTM, AAPN, and Sales Excellence.
• Influence product roadmap for automation and AI-driven tools (Drona, SellerGeni).
• Build mechanisms for CXO-level engagement with SMB brand decision-makers.
About the team
Amazon Advertising is one of Amazon's fastest-growing and most strategic businesses, helping brands connect with customers across the full purchase journey. In India, we partner with advertisers of all sizes — from large enterprises to emerging growth brands — to deliver measurable outcomes through a rich portfolio of ad products spanning Sponsored Ads, DSP, and Streaming. With strong leadership support and a clear 3X growth ambition, IN GCS Ads is at the forefront of building the future of digital advertising on Amazon.
This is an individual contributor role within the Scaled Success Team (SST), co-owning the Torso advertiser acceleration charter. The Torso segment comprises ~5,000+ growth-stage SMB brands (monthly ad
- 5+ years of sales experience
- Experience with sales CRM tools such as Salesforce or similar software
- Experience in advertising
- Experience in DSP/ad network sales
- Experience with analytical tools and ability to dive deep into metrics and reporting
- Experience building high-velocity ad products
- Experience working in e-commerce
- Experience in written and verbal communication with the ability to present complex technical information in a clear and concise manner to executives and non-technical leaders
- MBA or equivalent advanced degree
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The role demands strategic thinking, comfort with ambiguity, the ability to influence without authority across a complex cross-functional landscape, and a strong bias for action in a fast-evolving business environment.
Key job responsibilities
• Build and iterate on the Torso 3X acceleration framework — refine brand potential identification and the brand lens framework with a quarterly refresh cadence.
• Deliver Ads Revenue targets with YoY acceleration for xx Rising Stars brands with potential to grow 10X, investing ahead of TACOS benchmarks.
• Drive AIMERs coverage (2x/year) for Torso Acceleration Brands; lead in-person connects with top advertisers to secure top-funnel package commitments (DSP-SS, Telegram) from xx advertisers.
• Define and drive contextual, season/event-aware Go-To-Market strategy for the Torso segment with monthly priority and spend themes.
• Own Ads Automation Tool (Co-pilot) deployment and performance across Torso advertisers.
• Influence Torso AM team to secure monthly spend commitments from advertisers attached on Ads automation tool to deliver revenue targets.
• Define and scale Objective-Based Selling (OBS) approach for acceleration brands, leveraging Decypher for GL/PTD-level narrative & tracking mid + top-funnel investments.
• Collaborate with cross-functional teams: Category, Retail AM, Product GTM, AAPN, and Sales Excellence.
• Influence product roadmap for automation and AI-driven tools (Drona, SellerGeni).
• Build mechanisms for CXO-level engagement with SMB brand decision-makers.
About the team
Amazon Advertising is one of Amazon's fastest-growing and most strategic businesses, helping brands connect with customers across the full purchase journey. In India, we partner with advertisers of all sizes — from large enterprises to emerging growth brands — to deliver measurable outcomes through a rich portfolio of ad products spanning Sponsored Ads, DSP, and Streaming. With strong leadership support and a clear 3X growth ambition, IN GCS Ads is at the forefront of building the future of digital advertising on Amazon.
This is an individual contributor role within the Scaled Success Team (SST), co-owning the Torso advertiser acceleration charter. The Torso segment comprises ~5,000+ growth-stage SMB brands (monthly ad
- 5+ years of sales experience
- Experience with sales CRM tools such as Salesforce or similar software
- Experience in advertising
- Experience in DSP/ad network sales
- Experience with analytical tools and ability to dive deep into metrics and reporting
- Experience building high-velocity ad products
- Experience working in e-commerce
- Experience in written and verbal communication with the ability to present complex technical information in a clear and concise manner to executives and non-technical leaders
- MBA or equivalent advanced degree
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.