Email & Lifecycle Marketer

Email & Lifecycle Marketer – Global Wave Group 

Location: Albany, Auckland (Office based)   

Reports to: Global Marketing Manager 

 

Role Purpose 

The Email & Lifecycle Marketer will be responsible for using email to acquire, engage, retain, and reactivate clients, driving measurable revenue and client lifetime value. This role plans and executes end-to-end email and marketing automation campaigns, including strategy, content, segmentation, testing, and performance analysis. 

 

Key Responsibilities  

• Plan and execute email campaigns to acquire, engage, and reactivate clients across the customer life cycle. 

• Build and manage automated lifecycle journeys (e.g., welcome, onboarding, nurture, reactivation, win-back). 

• Segment client lists based on behavior, demographics, value, and lifecycle stage to deliver relevant messaging. 

• Write, edit, and structure email content (e.g., subject lines, body copy, CTAs) aligned with brand tone and campaign goals. 

• Coordinate with design, product and operations teams to ensure emails are visually appealing and accurate. 

• Set up, test, and launch campaigns on the email platform, including QA for links, tracking, and rendering. 

• Monitor and analyze performance metrics (e.g., deliverability, opens, clicks, conversions, unsubscribes) and report insights. 

• Run simple A/B tests (e.g., subject lines, send times, content variants) and apply learnings to improve future campaigns. 

• Maintain clean and compliant email lists, following relevant data privacy and anti-spam regulations. 

 

Essential Requirements
 

• Bachelor’s degree in Marketing, Business, Communications, or related field. 

• 2+ years of hands-on experience in email or lifecycle/CRM marketing. 

• Practical experience with at least one major email service provider or marketing automation platform. 

• Strong ability to interpret basic performance data and turn insights into concrete actions. 

• Good copywriting skills in English (and Chinese is a strong plus) with attention to clarity and persuasion. 

• Familiarity with customer segmentation, basic A/B testing, and best practices for email deliverability. 

• Detail-oriented, organized, and able to manage multiple campaigns simultaneously. 

 

Desirable 

The ideal candidate combines strong marketing thinking with hands-on execution in email service platforms and CRM tools.