Regional Brand Manager

Responsibilities

• Drive commercial strategy and execution for the abdominal portfolio in China, translating business objectives into actionable marketing plans that deliver revenue growth and market share gains.
• Lead market and customer insights generation, including segmentation, competitive intelligence, pricing dynamics, and tender landscape, to inform targeting and positioning strategies.
• Own end-to-end product lifecycle management, including demand planning, pricing strategy, portfolio optimization, and in-market performance tracking.
• Develop and execute China-specific commercial marketing plans, with clear focus on key growth drivers such as account penetration, indication expansion, and channel activation.
• Partner closely with Sales leadership to drive field execution excellence, including sales force readiness, tool development, and performance tracking against key KPIs.
• Lead product launch excellence, ensuring strong pre-launch readiness, localized value proposition, sales training, and post-launch performance acceleration.
• Drive KOL engagement and advocacy strategy, building strong partnerships with key opinion leaders to support clinical adoption and guideline influence.
• Plan and execute high-impact customer engagement activities, including congresses, workshops, and digital initiatives, aligned with compliance and regulatory requirements.
• Collaborate with global and cross-functional teams to localize global strategies, ensuring alignment with China market needs and commercial viability.

Manage marketing investments with discipline, track ROI, and continuously optimize resource allocation to maximize commercial impact.