Marketing Intern - Bass Category Innovation & Trends

Marketing Intern – Bass Category Innovation & Trends Job SummaryReady to turn your passion for bass fishing into real innovation? As a Marketing Intern focused on Bass Category Innovation & Trends, you’ll help uncover what’s next in the world of fishing—from emerging techniques to cutting-edge bait designs. Your insights will directly influence future product development and marketing strategies for leading brands like Berkley and Savage Gear. What will you do? Identify emerging bass fishing techniques, bait styles, and rigging trends across avid and tournament anglers Analyze trends across setups, line, terminal tackle, bait design, and fishery patterns Research how trends originate and track how they evolve across regions and angler segments Translate insights into new product ideas for future innovation pipelines Support bait ideation and concept development for Berkley and Savage Gear Recommend new techniques, shapes, and applications based on angler behaviors Provide input on how to activate trends through marketing and consumer engagement strategies Capture and document knowledge around fishing setups to support long-term brand strategy Leverage on-the-water experience and field research to validate trends Monitor tournament circuits, pro anglers, and competitor products to identify market shifts What makes you a great catch? Passion for bass fishing with strong, hands-on experience on the water Familiarity with advanced techniques and tools like Forward Facing Sonar (FFS) Knowledge of tournament bass fishing at various levels Exposure to JDM baits and global fishing trends is a plus Strong analytical thinking and ability to turn insights into ideas Effective communication and storytelling skills Why you will love it here Directly influence future fishing products and innovations Work with industry-leading brands like Berkley and Savage Gear Combine your passion for fishing with real-world business impact Gain hands-on experience in trend analysis, product development, and marketing Be part of a team that lives and breathes fishing Your work environment Based at our headquarters in Columbia, SC 8–10 week internship experience Collaborative, innovative, and fast-paced team environment Opportunities to blend field research with in-office strategy work What you will need to succeed A deep curiosity about trends and innovation in bass fishing Ability to think both analytically and creatively Strong observational and research skills Confidence sharing ideas and insights A proactive mindset and willingness to dive in