Pure Fishing

With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is the leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, Berkley, Fenwick, Frabill, Penn, Pflueger, Plano, Shakespeare, SpiderWire, Stren, and Ugly Stik.

We are a passionate team dedicated to creating memorable experiences by helping anglers everywhere have more fun catching more fish. Our Commitment to Excellence at Pure Fishing: At Pure Fishing, we are committed to more than just making world-class fishing gear.

We are dedicated to creating a positive impact on our employees, customers, communities, and the environment. Our promise is to: Empower Our Team: We foster a culture where every voice is valued and innovation thrives.

Sustainability: We’re dedicated to preserving our waters and wildlife for future generations. Customer-Centric Innovation: Our focus is on continuously improving to meet the evolving needs of anglers. Together, we’re building a future where passion and purpose come together.