Senior Director, Brand Marketing

10+ years of experience in brand marketing, ideally within tech, consumer apps, or culturally driven brands. Demonstrated experience leading multicultural or affinity-focused marketing, with deep respect for and understanding of diverse audiences. Proven ability to own and execute end-to-end brand strategy, from insight to creative to growth impact. Strong creative judgment and cultural curiosity, with a track record of work that feels authentic, relevant, and engaging. Solid understanding of acquisition-driven marketing, and how brand relevance and representation drive growth. Experience partnering closely with Product teams to shape inclusive, user-centered experiences. Commercially minded, data-literate, and comfortable navigating complexity across multiple brands and audiences. A builder's mindset—energized by transformation, reinvention, and brands in cultural evolution. Work closely with the CMO to evolve the brand strategy, positioning, and narrative across a portfolio of affinity brands, ensuring each feels culturally grounded, contemporary, and distinct. Develop and continuously deepen your own cultural fluency across these audiences, while building systems and teams that do the same. Ensure brands balance authentic representation and aspiration, building trust while remaining modern and growth-oriented.