Vice President of Engagement

We are looking for a Vice President of Engagement to take full ownership of customer lifecycle strategy and drive long-term user value across global markets. This role combines strategic leadership with operational execution, focusing on retention, reactivation, and engagement at scale while building and leading a large international team.

Role can be based in one of the following locations: Valencia (Spain), Warsaw (Poland), Sofia (Bulgaria), Lisbon (Portugal).

Relocation is provided by the company. Full-time remote work is not considered.

Responsibilities:

• Define and lead the full lifecycle strategy, covering retention, reactivation, and LTV growth across multiple verticals (iGaming, e-commerce, fintech, etc.).
• Build, scale, and manage a large organization of 120+ ppl, including hiring, onboarding, and structuring teams to support rapid growth.
• Partner closely with Product and Engineering teams to align CRM strategy with platform architecture, automation logic, and AI-driven solutions.
• Oversee large-scale campaign execution across global markets, ensuring consistency, deliverability, and localization.
• Establish and drive key KPIs related to churn reduction, ARPU growth, and overall engagement quality.
• Implement advanced segmentation and personalization approaches to improve lifecycle performance.

 

Requirements:

• 10+ years of experience in CRM or lifecycle leadership roles within fast-growing tech environments (iGaming/gambling, fintech, e-commerce, dating, etc.).
• Proven experience managing large teams (100+ people) and building scalable, high-performing organizations.
• Strong understanding of CRM architecture and system logic, including building automated lifecycle ecosystems across multiple channels (Email, Push, SMS, In-app).
• Experience working closely with product teams on CRM tools, data infrastructure, and platform evolution.
• Leadership style based on transparency, accountability, and team development.
• Ability to operate in a global environment and collaborate with diverse teams.
• Fluent English.
• Readiness to relocate to one of the locations stated above (if needed) and work fully on-site.

 

What’s in it for you:

• Ability to influence the business growth through Engagement/CRM strategy and autonomy in decision making.
• Highly dynamic iGaming environment with challenging projects (WW Geo's).
• Full legalisation support in the country of relocation for you and your family.
• Comprehensive medical insurance.
• Sports membership support.
• Language development support with partial compensation for language classes.
• 24 days of annual leave plus 6 paid sick days.
• Competitive salary with annual review.
• Regular corporate and team-building activities.