Implementation & Activation Associate Director

Role Summary and Impact

EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

The Implementation & Activation team is responsible for delivering best-in-class implementation planning and activation for clients. Our team members are fully embedded within EssenceMediacom client teams, accountable to the clients they work on. The scope covers the Implementation Planning and Activation of all media channels and touchpoints, with a focus on delivering connected, audience-first client outputs. We navigate the ever-changing media landscape efficiently and effectively, fueling growth for the brands we work with through transparency, accountability, and leveraging exceptional media relationships.

As an Implementation & Activation Associate Director, you are a critical leader overseeing delivery across a team of implementation planning and activation specialists. You are responsible for supervising team workflow to ensure client demands are met, workloads are balanced, and high levels of effective collaboration occur amongst team members and key stakeholders. Working closely with your manager, you will produce best-in-class solutions, offer unparalleled service, and drive towards client targets. You will foster deep trust and understanding with clients and contribute to great teamwork.

 

Core Responsibilities

• Cultivate strong, trusted relationships with clients at an intermediate to senior level.
• Offer expert perspectives and POVs on recent market trends or developments, ensuring they're shared with key stakeholders regularly.
• Regularly meet with vendors and partners to drive your client's agenda, creating opportunities for team engagement.
• Maintain an in-depth understanding of client challenges, objectives, and initiatives, and clearly articulate these to your team and media partners.
• Proactively recommend tactics and opportunities that resolve client challenges and objectives.
• Bring innovation and creativity, leveraging market insights to construct and present effective, future-facing Implementation plans grounded in strategic priorities and data-led optimization.
• Maintain an in-depth knowledge of the media landscape, confidently articulating core media principles and how each media touchpoint fuels client growth; able to train others.
• Collaborate closely with internal product teams, including GroupM proprietary offerings, to articulate benefits and convert growth opportunities.
• Play a pivotal role in client media audits, media negotiations, and billings forecasting.
• Motivate and empower direct reports to achieve individual, team, and organizational goals, including conducting regular performance management and development discussions.
• Champion company values to build strong connections, solution-oriented perspectives, and demonstrate genuine care for collective team success.
• Identify, collate, and showcase examples of great work within the team, contributing to awards, industry thought leadership, and new business development when required.

 

Skills and Experience

What Makes You Great

• Passion for our industry, with robust craft and leadership experience.
• Strong, up-to-date media landscape knowledge (able to confidently articulate macro consumer trends and the challenges and opportunities they bring).
• Problem-solving mentality.
• Clear communicator, with strong presentation skills.
• Highly collaborative, with the ability to bring together the right people at the right time.
• Results-driven, with the ability to identify and clearly articulate what’s working and why.
• You feel empowered to bring your authentic self to work and contribute to great teamwork, knowing your individual ideas and thoughts will be welcome.

 

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

 

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