TikTok Shop - Merchant Strategist - Vietnam

SMB (Small & Medium-sized Business) team is dynamic, diverse, and highly collaborative, with many talented members who bring fresh perspectives and creative energy to the work we do. We value openness and give team members the space to take ownership, explore ideas, and create real impact. This environment reflects TikTok's core value of Inspiring Creativity and offers a meaningful opportunity for candidates who want to grow and build at scale.

SMB plays a critical role in seller acquisition, incubation, and education, forming the foundation for a robust and scalable ecosystem on TikTok Shop. As a Merchant Strategist, you will work closely with business teams to drive merchant growth and improve operational efficiency, ultimately contributing to sustainable scale expansion for the platform.

Roles & Responsibilities:

1. Break down business goals, develop SMB merchant growth strategies and budget plans, and ensure effective execution
2. Build data-driven merchant growth models and segmentation frameworks to identify high-potential and at-risk merchants, and propose targeted strategies
3. Conduct deep analysis of merchant performance, industry trends, and market dynamics to generate actionable business insights
4. Establish and monitor key operational metrics and produce essential dashboards and reports
5. Support major strategic initiatives (e. efficiency improvement, content supply enhancement) and continuously iterate based on measurable outcomes
6. Identify business risks and efficiency gaps, and recommend strategy or process optimization solutions

Minimum Qualifications:

• Bachelor's degree or above
• 5+ years of experience in e-commerce, consulting, strategy, or business analytics
• Strong analytical, structured thinking, and strategy development skills
• Proficiency in English

Preferred Qualifications:

• Ability to independently diagnose issues, design solutions, and drive execution
• Proficiency in analytical tools (SQL, Tableau, Excel, etc.)
• Solid understanding of merchant lifecycle, segmentation, incentive mechanisms, and content supply dynamics