B2B Marketing Manager, Europe - Maternity Cover

Key Responsibilities: 

Whilst based at our London HQ, this is a pan-European role including delivery of strategic marketing initiatives within the UK, Ireland, Germany, France, Spain, the Netherlands,  Italy, and Japan.  

• Marketing strategy: Execute strategic marketing initiatives tailored to key target audiences to achieve business objectives and growth targets.  

• Visual brand management: Oversee and support the business in maintaining consistency and coherence to all visual aspects of brand communication, directing creative concepts to ensure high-quality, brand-aligned execution across photography, video, digital and print assets. 

• Content creation: Mange the creation of high-quality content such as whitepapers, reports, case studies, presentations, photography, video and multimedia assets. Develop creative briefs and storyboards and manage external production agencies from brief through delivery. 

• Sales enablement: Collaborate with site acquisition, design and sales teams to develop marketing collateral including presentations, asset sheets, web, video and social content.  

• Marketing campaigns: Plan, execute and optimise integrated marketing campaigns across digital, PR, content, events and partner channels to generate awareness, engagement and commercial opportunities.   

• Thought leadership and speaker programme: Identify and coordinate relevant industry events, webinars, awards and speaking opportunities, including speaker submissions, abstracts and briefing materials, working with the PR agency to support wider media and reputation activity. 

• Event management: Plan and oversee presence at industry, proprietary, customer and community events across Europe working with internal stakeholders and external vendors coordinating objectives, guest outreach, speaker preparation, logistics, content, follow-up and evaluation. 

• Digital marketing: Manage European digital marketing requirements across website content, email marketing, paid campaigns, SEO/SEM, social media and analytics, coordinating with internal stakeholders and external agency/platform partners as needed. 

• Market knowledge: Monitor industry trends, competitor activity, customer insights and emerging market developments to identify opportunities and inform marketing strategy. 

• Reporting: Monitor and analyse the performance of marketing initiatives and provide regular reports. 

• Budget and process management: Manage allocated budgets, purchase orders, vendor scopes, project trackers and campaign calendars to ensure delivery on time and on budget. 

Skills: 

• Project management: Ability to manage multiple projects simultaneously, prioritise tasks, and meet deadlines within in a fast-paced environment.  

• Communication skills: Strong written and verbal communication skills and attention to detail. 

• Leadership: Ability to successfully lead and motivate cross-functional teams to execute marketing initiatives aligned to business goals. 

• Creativity: Ability to generate standout innovative ideas for marketing campaigns and branding initiatives. 

• Digital marketing: Experience with various digital marketing channels and tools, including SEO, SEM, social media, email marketing, and analytics platforms. 

• Brand management: Experience in brand development, positioning, and maintaining consistency across all touchpoints. 

Job Requirements: 

• Bachelor’s degree in marketing, digital marketing, communications, business, or related subjects.  

• 7-10 years of relevant experience with proven track record of delivering to a high standard. 

• Data centre, real estate or digital infrastructure experience is preferred, but not required. 

• Travel across Europe will be necessary, c. 10% of a working month.