Performance Lead

Company description Publicis is a global leading full-service digital, shopper, data and media agency, delivering best-in-class strategy, creative, and technology as part of a Global network. We work with some of the country’s leading brands. The agency is dynamic and growing rapidly and we are constantly looking for great digital professionals who really want to make a major impact on the digital landscape. We are seeking an experienced digital Performance Lead to drive innovative and highly effective digital marketing executions for our clients. Overview This role owns: Performance strategy Optimization governance Client leadership Data interpretation Learning agenda development Innovation and automation Operational excellence Third-party execution governance While campaign setup and trafficking may be handled by an external execution partner (Nodes), accountability for campaign quality, delivery, optimization, reporting accuracy, and business outcomes remains with the Performance Lead. The role acts as the strategic and operational command center connecting client objectives, media strategy, creative, analytics, technology, and execution teams. Responsibilities 1. Performance Strategy & Planning Translate business objectives into measurable performance frameworks Validate media plans, audience strategy, and channel mix Drive ROAS, CPA, conversion, and growth optimization Ensure all campaigns are performance-ready before launch Align performance activity to business and JTBD objectives 2. Execution Governance & Operational Control Lead daily alignment with execution partners Govern setup hygiene, taxonomy, UTMs, pixels, and conversion tracking Ensure optimization recommendations are executed within SLA Monitor pacing, delivery, spend accuracy, and campaign health daily Escalate delivery, platform, or tracking risks proactively Maintain operational governance and optimization trackers 3. Data, Analytics & Optimization Conduct daily checks and weekly deep dives Generate optimization hypotheses and predictive recommendations Identify conversion, attribution, and measurement gaps Drive actionable insight generation across campaigns Improve reporting quality and measurement maturity Analyze audience, creative, and funnel performance trends 4. Client Leadership & Consulting Lead weekly performance reviews with client stakeholders Translate media performance into business implications Present strategic recommendations and growth opportunities Position Publicis as a strategic growth partner Build trust and credibility through proactive performance leadership 5. Innovation & Capability Development Identify automation and AI-led optimization opportunities Improve workflow efficiency and operational scalability Drive testing frameworks and experimentation culture Evaluate emerging platform and measurement capabilities Introduce new approaches to improve campaign effectiveness 6. Learning Agenda & Best Practice Governance Lead monthly “Start / Stop / Continue” learning reviews Build reusable best-practice frameworks Ensure campaign learnings are embedded into future planning Develop a continuous learning and optimization agenda with the client Drive cross-campaign knowledge sharing and continuous improvement Performance Operating Rhythm Daily Campaign health checks Budget pacing validation Conversion tracking checks Optimization instruction management Execution partner alignment Delivery and issue escalation management Weekly Deep-dive performance analysis Strategic recommendations Weekly performance reporting Weekly client meetings Governance sessions with Nodes Optimization and testing reviews Monthly Learning agenda review Best-practice consolidation Tracking and technology audit Innovation and optimization roadmap Start / Stop / Continue reviews Quarterly Business impact review Strategic growth planning Performance transformation recommendations Measurement and operational maturity assessment Qualifications • Advanced performance marketing expertise • Strong understanding of: o Google o Meta o DV360 o Programmatic o Commerce Media • Strong analytics and attribution capability • Conversion tracking and martech understanding • Operational governance and stakeholder management • Strategic storytelling and consulting ability • Experience managing external execution partners • Process-driven, analytical, and commercially minded • Strong communication and client management skills

• Advanced performance marketing expertise • Strong understanding of: o Google o Meta o DV360 o Programmatic o Commerce Media • Strong analytics and attribution capability • Conversion tracking and martech understanding • Operational governance and stakeholder management • Strategic storytelling and consulting ability • Experience managing external execution partners • Process-driven, analytical, and commercially minded • Strong communication and client management skills

1. Performance Strategy & Planning Translate business objectives into measurable performance frameworks Validate media plans, audience strategy, and channel mix Drive ROAS, CPA, conversion, and growth optimization Ensure all campaigns are performance-ready before launch Align performance activity to business and JTBD objectives 2. Execution Governance & Operational Control Lead daily alignment with execution partners Govern setup hygiene, taxonomy, UTMs, pixels, and conversion tracking Ensure optimization recommendations are executed within SLA Monitor pacing, delivery, spend accuracy, and campaign health daily Escalate delivery, platform, or tracking risks proactively Maintain operational governance and optimization trackers 3. Data, Analytics & Optimization Conduct daily checks and weekly deep dives Generate optimization hypotheses and predictive recommendations Identify conversion, attribution, and measurement gaps Drive actionable insight generation across campaigns Improve reporting quality and measurement maturity Analyze audience, creative, and funnel performance trends 4. Client Leadership & Consulting Lead weekly performance reviews with client stakeholders Translate media performance into business implications Present strategic recommendations and growth opportunities Position Publicis as a strategic growth partner Build trust and credibility through proactive performance leadership 5. Innovation & Capability Development Identify automation and AI-led optimization opportunities Improve workflow efficiency and operational scalability Drive testing frameworks and experimentation culture Evaluate emerging platform and measurement capabilities Introduce new approaches to improve campaign effectiveness 6. Learning Agenda & Best Practice Governance Lead monthly “Start / Stop / Continue” learning reviews Build reusable best-practice frameworks Ensure campaign learnings are embedded into future planning Develop a continuous learning and optimization agenda with the client Drive cross-campaign knowledge sharing and continuous improvement Performance Operating Rhythm Daily Campaign health checks Budget pacing validation Conversion tracking checks Optimization instruction management Execution partner alignment Delivery and issue escalation management Weekly Deep-dive performance analysis Strategic recommendations Weekly performance reporting Weekly client meetings Governance sessions with Nodes Optimization and testing reviews Monthly Learning agenda review Best-practice consolidation Tracking and technology audit Innovation and optimization roadmap Start / Stop / Continue reviews Quarterly Business impact review Strategic growth planning Performance transformation recommendations Measurement and operational maturity assessment