Digital Marketing Manager

KEY RESPONSIBILITIES Develop and execute a comprehensive digital marketing strategy across multiple channels, including social media, web, and paid media. Manage daily operations of all social media platforms, with a strong emphasis on building an engaged and growing following on X and YouTube. Collaborate with content creators to produce engaging, on-brand content (text, images, and video) tailored to each platform. Create and implement campaigns to increase brand awareness, followers, and engagement metrics (e.g., likes, shares, comments, retweets). Monitor social media trends, competitor activity, and emerging platforms to identify opportunities for growth. Leverage data analytics tools (Google Analytics, social media insights, etc.) to measure the effectiveness of campaigns and optimize performance. Run paid social media campaigns (e.g., promoted posts on X and YouTube) to complement organic growth efforts. Manage SEO optimization/improvements and conduct keyword research and analysis to identify opportunities for improving organic search rankings and driving targeted traffic. Monitor website performance using tools like Google Search Console, Google Analytics, and third-party platforms (e.g., SEMrush, Ahrefs, or Moz) to identify technical SEO issues and areas for improvement. Track budgets and allocate resources effectively to maximize ROI across all digital campaigns. Develop and maintain a content calendar to ensure consistent posting schedules and messaging alignment. Stay current with industry trends, algorithms, and best practices to keep our digital marketing efforts cutting-edge.