What are the Key Deliverables in this role ?

• Ensure high rate of account renewals with favorable terms of trade
• Performs Innovation/NPD tracking - Listing & business plan, Activation Plan (Customer Communication & Implementation)
• Leverage existing relationship with national accounts to drive proliferation of key brands across institutional sales accounts
• Liaison with Innovation center resources to customize product basis customer/account needs
• Identify & onboard new national accounts and setup favorable terms of trade
• Design & implement various BTL initiatives & activations customized for different accounts (in-coordination with marketing team)
• Creates & manages excellent business relationships in HO for all national accounts and build a favorable company image in the FMCG space.
• Ensure commercial hygiene for the account- finance meetings, claim release & settlement follow-ups & meetings
• Track competition activities in the channel
• Drive the achievement of Volume and Value targets across channel
• Ensure timely fulfilment & high fill-rate across channel depots in coordination with supply chain
• Coordinate with Agents to ensure effective merchandizing across channels.
• Continuously monitors key sales parameters and takes appropriates action
• Responsible for new product listing and effective stakeholder management

What are the Critical success factors for the Role ?

• MBA with 5-6 years of relevant work experience in reputed FMCG organizations
• Proven and deep knowledge of sales and distribution system
• Knowledge of brand management and brand P&L accounting
• Proven experience of working in Institutional Sales Business. Experience of managing govt businesses is an added advantage
• Strong leadership skills which include people management skills to drive sales system
• Comfortable with handling ambiguity