Head of Sales & Marketing – Premium Distilled Spirits (Mid-Atlantic)

Head of Sales & Marketing – Premium Distilled Spirits (Mid-Atlantic)
Location: New Jersey – Remote/Road Warrior 
Salary: $95,000 - $115,000+DOE + Performance-Based Bonuses
Benefits: Medical, Dental, Vision, HRA, FSA, Company-Paid Short & Long-Term Disability, PTO, 401(k) with Match, Educational and Full Travel Stipend/Reimbursements 
Job Type: Full-Time
Travel: Up to 75% Local & Domestic (NJ, MD, PA)
Start Date: ASAP
Sponsorship: Not available

Head of Sales & Marketing – Premium Distilled Spirits (Mid-Atlantic) Description

Our client, a cutting-edge distilled spirits and whiskey brand is launching its East Coast presence and is seeking a Head of Sales & Marketing to build and dominate the Mid-Atlantic market from the ground up. This is a rare opportunity to step in at the front end of a brand’s regional expansion and create something meaningful — not inherit a mature, over-managed territory. You will have full ownership of the region’s go-to-market strategy, from door-to-door account acquisition to distributor execution, brand placement, and revenue growth. This role is designed for a true hunter and entrepreneur — someone who thrives on opening new liquor accounts, winning accounts, and turning a new label into a must-carry brand across bars, restaurants, and liquor retailers. The ideal candidate brings a proven background in distilled spirits, beer, or wine, a strong Mid-Atlantic distributor network, and the ability to both sell personally and build a high-performing team as business scales. As the East Coast footprint grows, this role offers a clear runway into national leadership and executive-level responsibility.

Head of Sales & Marketing – Premium Distilled Spirits (Mid-Atlantic) Responsibilities

•    Develop and execute national sales and marketing strategies
•    Build and manage distributor, retailer, and key account relationships
•    Drive distributor performance, pricing, promotions, and execution
•    Lead brand strategy, digital marketing, PR, events, and consumer engagement
•    Develop trade marketing programs and retail activations
•    Manage forecasting, budgeting, KPIs, and sales performance
•    Oversee eCommerce strategy and strategic partnerships
•    Recruit, coach, and lead sales teams and brand ambassadors
•    Partner with executive leadership on growth, product launches, and market expansion
•    Ensure regulatory compliance and represent the company at industry events

Head of Sales & Marketing – Premium Distilled Spirits (Mid-Atlantic) Qualifications

•    Bachelor’s degree required
•    8+ years of sales experience in distilled spirits, wine, or beer required
•    Hands-on direct sales experience calling on bars, restaurants, and liquor retailers required
•    Demonstrated success building markets, launching brands, and scaling regional revenue required 
•    Strong understanding of distributor management and the three-tier alcohol distribution system required 
•    Willingness to travel extensively throughout the Mid-Atlantic region (approx. 75%) required